Senior Sales Executive

4 weeks ago


Balasore, India Sumraj Urja Full time
Job Description:
The Senior Sales Executive will be responsible for driving sales growth, building vendor & dealer networks, leading business development efforts, and mentoring junior sales staff. This role requires a strong sales background, leadership qualities, and the ability to close high-value deals in both B2B and B2C segments.
Key Responsibilities:
1. Sales & Business Development
Drive  end-to-end sales activities : field sales, door-to-door outreach, indoor/outdoor promotions, and B2B vendor tie-ups.
Focus on  high-value clients  (industrial, institutional, and commercial projects).
Promote and sell Solar panels, inverters, and EPC solutions to both direct customers and through vendor networks.
Identify new business opportunities and ensure a consistent sales pipeline.
Achieve monthly, quarterly, and annual sales targets.
2. B2B Sales & Vendor Network Building
Build and manage relationships with  vendors, distributors, electrical contractors, and dealers .
Negotiate and close bulk orders for panels and inverters.
Develop and manage a network of  authorized sales personnel/agents  who can sell products under Sumraj Urja’s banner.
3. Leadership & Team Development
Mentor and guide  junior sales executives  and support staff.
Conduct training sessions for newly appointed authorized sales agents.
Motivate the sales team towards achieving group targets and maintaining client satisfaction.
4. Marketing & Promotion
Represent the company in  exhibitions, trade shows, awareness campaigns, and promotional events.
Plan and execute local marketing initiatives (print, digital, on-ground campaigns).
Work with management to design sales promotion schemes and offers.
5. Reporting & Strategy
Prepare  sales reports, forecasts, and market analysis  for management review.
Provide strategic inputs on pricing, product positioning, and competitor activity.
Collaborate with management to  set realistic sales targets and growth plans.
Skills & Qualifications:
Experience:  3–7 years in sales (preferably in solar/renewables, energy, or electrical industries).
Proven record of  achieving or exceeding sales targets.
Strong leadership & team management skills.
Excellent communication, negotiation, and relationship-building abilities.
Willingness to travel frequently for sales meetings and vendor development.
Graduate degree preferred (MBA/Marketing/Energy background is a plus).
Microsoft Office: 1 year (Preferred)
What We Offer:
Competitive  fixed salary + higher commissions + performance bonuses.
Opportunity to work with India’s leading solar brand (Waaree Energies).
Leadership role with scope for career growth.
Hands-on exposure to the fast-growing solar industry  and government subsidy projects.
Growth Path
This role is designed as a gateway to Sales Manager/Regional Manager positions as Sumraj Urja expands. A high performer will be entrusted with leading larger teams, handling multiple districts, and managing higher-value EPC projects.
Job Type: Full-time
Pay: From ₹17,000 per month (fixed salary) + attractive commissions on each closing.
(With successful closures, total earnings can go up to ₹1,00,000 per month.)

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