Manager - Marketing - Luxury Fashion (5-9 yrs)

1 month ago

Mumbai, India iimjobs Full time

Responsibilities:


Strategic Planning:


- Develop and execute comprehensive marketing strategies that align with the brand's goals and objectives.


- Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing.


Brand Positioning:


- Maintain and elevate the brand image through consistent messaging and storytelling.


- Conduct market research to identify opportunities for brand differentiation and positioning.


Digital Marketing:


- Oversee digital marketing campaigns, including social media, email marketing, and influencer collaborations.


- Monitor and analyze digital metrics to optimize performance and enhance the online presence of the brand.


Event Management:


- Plan and execute high-profile events, fashion shows, and product launches to create buzz and drive brand awareness.


- Foster relationships with industry influencers, celebrities, and key stakeholders.


Collaborations and Partnerships:


- Identify and negotiate strategic partnerships and collaborations to expand the brand's reach.


- Leverage relationships with influencers and key figures in the luxury fashion space.


Budget Management:


- Develop and manage marketing budgets, ensuring efficient allocation of resources.


- Monitor ROI and adjust strategies as needed to maximize effectiveness.


Team Leadership:


- Lead and inspire a high-performing marketing team, providing guidance and mentorship.


- Foster a collaborative and innovative work environment.


Qualifications:


- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.


- Minimum of 5 years of experience in marketing, with a focus on luxury fashion.


- Proven success in developing and executing successful marketing strategies for luxury brands.


- Strong understanding of the luxury fashion market, consumer behavior, and industry trends.


- Exceptional communication, negotiation, and interpersonal skills.


- Creative thinker with the ability to generate innovative ideas and campaigns.


LUXURY FASHION EXPERIENCE MANDATORY

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