Influencer Marketing Executive- Fashion Beauty
3 weeks ago
Worlds Largest Fashion Brand backed with most viewed proven and stablehighend Luxury Fashion and Lifestyle MediaHouse.
Location:Santacruz (W)Mumbai
WorkFromOffice
ImmediateJoiners requiredpreferably
- SomeFashion TV Key Facts:
- 12 24 hrsdedicated Fashion & Lifestylechannels.
- 23 years ofexistence.
- UHDchannel.
- Available on leading OTT platforms allover the world.
- 100 plus of new content everyweek.
- 2 BillionViewers.
- 250 CableSatellites.
- 193Countries.
- 500 MillionHouseholds.
- 10 Million Public TV Sets in PublicPlaces.
- 5M website hits permonth.
- Fashion TV App gets 500K Subscribers& 35K installation per Month.
- FashionTV You Tube Channel has 65M Views & was viewed for 90Mminutes.
- 4.5M plus likes on Facebook &12M views per week.
- 300K Followers on Instagram& 125k Organic Reach PerMonth.
Responsibilities:
- Developand execute influencer marketing strategies to meet brandobjectives and goals.
- Identify and recruitinfluencers who align with the brands values target audience andmarketing objectives.
- Build and maintainrelationships with influencers negotiating contracts and agreementsas needed.
- Collaborate with crossfunctionalteams including marketing social media PR and creative to developintegrated influencer campaigns.
- Createcompelling briefs and content guidelines for influencers ensuringbrand consistency and messagingalignment.
- Monitor and analyze campaignperformance metrics providing insights and recommendations foroptimization.
- Stay uptodate with industrytrends best practices and emerging platforms to continuouslyinnovate influencer marketingstrategies.
- Manage influencer partnershipsincluding payments product gifting and performancetracking.
- Ensure compliance with FTC guidelinesand other relevant regulations governing influencermarketing.
- Assist in the development ofinfluencer marketing budgets andforecasts.
Preferredcandidates from Aesthetics Salon spa Beauty Lifestyle Make up NailStudios Gym (wellness in terms of fashion and beauty and not intomedical) backgroundonly
Workingdays and timings Mon to Fri (9.30am to6.30pm)
influencer marketing,mumbai,fashionblogging
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