Head of Influencer Marketing

2 weeks ago


mumbai, India FREAKINS Full time
Company Description

FREAKINS is a Mumbai-based denim wear brand that focuses on being bold and comfortable. Founded in 2021 by Shaan Shah and Puneet Sehgal, FREAKINS aims to provide a constant variety in fashion by releasing new apparel every week. With over 35+ categories and 800+ styles, the brand offers trendy fits, washes, and rips that cater to diverse body types, preferences, and occasions. Their garments are designed and manufactured in-house and sold through direct-to-consumer channels and marketplaces. FREAKINS' mission is to provide the finest denim wear for women in India.
Role Description

This is a full-time on-site role as a Head of Influencer Marketing at FREAKINS. The Head of Influencer Marketing will be responsible for developing and implementing influencer marketing strategies, building and maintaining relationships with key influencers, managing influencer campaigns, tracking and analyzing campaign performance, and collaborating with the marketing team to align influencer marketing with overall brand goals.
Qualifications

  • Experience in influencer marketing and brand partnerships
  • Strong knowledge and understanding of social media platforms and trends
  • Excellent communication and interpersonal skills
  • Ability to identify and engage with relevant influencers
  • Experience in managing influencer campaigns and tracking performance
  • Creative thinking and ability to develop compelling influencer marketing strategies
  • Strong analytical and problem-solving skills
  • Ability to work well in a team and collaborate with cross-functional teams
  • Experience in the fashion industry is a plus
  • Bachelor's degree in Marketing, Communications, or a related field


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