Manager - Trade Marketing - FMCG (5-10 yrs)

1 month ago


Mumbai, India iimjobs Full time

Trade Marketing Manager


- To conceptualize the Trade Marketing Strategy (from scratch) and Execution agenda for modern trade, general trade - all offline channels

- To execute impactful new product launch plans, collect and synthesize competition information and execute the 180- in-store and catchment activation strategy

- To build sales promotions calendar, to create effective brand communication and product communication for our customers and distributors to increase awareness and market penetration

- The incumbent will be responsible for creating annual Trade Marketing strategy and plans to develop the business and market share on focus brands and focus geographies

- Drive width and depth for existing, new and focus Products through Field team and Distributors

- Manage Customer Relationships: Develop and manage external suppliers, vendors from scratch and drive Trade program efficiency and effectiveness through the right trackers

- Design and Implement and track all in-store activation plans and strategies by channel or Regions which is heavily skewed towards trial generation and awareness creation of the core value proposition of the organisation

- Collaborate with the brand marketing and business teams to drive the marketing plans for the category including category and product promotion plans

- Provide strategic input to optimize product assortment, pricing, and promotional activities

- Collaboration with Sales Teams Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.

- Develop a plan for Key accounts in collaboration with the Brand strategy team & MT Team.

- To track and drive adoption of SFA and DMS across the country from scratch such that the business drives growth through secondary sales

- To own and run the merchandisers program including offtake tracker and be responsible for merchandiser capability enhancement

- Conceptualize and execute the Sales team capability enhancement agenda through app and field training programs


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