Sme - Trade Marketing

4 weeks ago

Mumbai, India Tata Play Fiber Full time

**Job Information**:
Industry
- Internet ServicesCity
- MumbaiState/Province
- MaharashtraCountry
- IndiaZip/Postal Code
- 400098**JOB PURPOSE**

Responsible for the strategic design, implementation, and management of a range of on-line & off-line communication strategies, to promote the value of TPF. This will be achieved through a combination of corporate communications and e-marketing communication strategies.

**DUTIES AND RESPONSIBILITIES**

1. Develop communications campaign for promotion and dissemination of corporate and marketing content

2. Develop corporate promotions and communications campaign liaising with other departments and the Management Team.

3. Manage Sales team pan India and drive capability

4. Drive marketing value by working with sales channels through

5. Understanding channel construct

6. Understanding sales and brand drivers in different channels

7. Reach and Visibility
- Working closely with Customer marketing on execution of branding, BTL etc
- Drive product launches and product experience at the ground level to initiate customers to try and buy our products and services
- Be a strong custodian of GST messaging and drive its awareness and adoption with partners, customers, prospects and influencers
- Establish metrics and objectives for measuring visibility and trials
- Take Custody of Marketing initiatives for the zone and align marketing initiatives to the overall business strategies
- Be a strong custodian to drive and share market insights and ground realities with key stakeholders like partners, customers, prospects, Associations, influencers etc

8. Customer experience across channels to build delight

9. Understand business objectives, go-to-market approach and use this insight to build and execute marketing plans and strategies focused on customer engagements to complement these.

10. Planning and execution of loyalty programs for Trade partners/FOS and aligning them to business goals.

11. Supporting Brand and Digital Channel in operationalising Digital Marcomm elements

12. Developing and executing Giveaways & Merchandise for the team

13. Creating & Monitoring Building level Launch programs along with the field team

14. Marcomm Budget planning & management

**Policy and Process Compliance**
- Safeguard the organization’s processes and policies.
- Strict adherence to SOP and the defined processes
- Encourage consistent and continuous compliance is followed by all employees and vendors with safety and regulatory requirements, standards and protocols
- Confirm your actions are compliant as per Information Security Policy

**DIRECT REPORTS**

None

**Requirements**:
**EXPERIENCE REQUIREMENTS**

8 - 15 Years

**EDUCATION REQUIREMENTS**

Bachelors/ Masters 8 years+ experience in Marcomm/ Operations/ Trade Marketing

**REQUIRED SKILLS**

1. Strategic execution and planning, governance, driving organizational change, enterprise risk mitigation, policy advocacy with regulators

2. Experience of P&L management

3. Team Management and coaching (direct and virtual) and key stakeholder management

4. C-Level customer relationship management with sales experience and preferred experience

with start-up ecosystem

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