Demand Generation Manager

Join the team that's transforming compliance and quality for the modern enterprise.ComplianceQuest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive measurable results. Experience in the Life Sciences compliance industry is highly preferred, as you will be marketing to regulated industries with complex buying cycles.You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.What You’ll Do:Demand Generation OwnershipOwn the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.Multi-Channel Campaign Execution:Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.Tailor campaigns to persona-specific pain points and buying journeys.Build and manage targeted campaigns for both new acquisition and expansion within.GenAI-Driven Marketing:Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to:Develop/test messaging, email nurtures, landing pages, and ad copy.Automate segmentation/personalization across lifecycle and ABM.Analyze funnel performance using AI-driven platforms.Build intent models and PQL frameworks using AI-enhanced scoring.Full-Funnel Optimization:Continuously optimize funnel performance using data, feedback, and experimentation.Run A/B and multivariate testing, cohort analysis, and UX diagnostics.ABM, ABX & Cross-Functional Programs:Plan and execute ABM campaigns with Partners, Sales, and BDRs.Deliver personalized programs for multiple buyer personas within a decision committee.Channel & Ecosystem Marketing:Run co-marketing with referral/channel partners.Use AI-assisted segmentation and analytics to prioritize investments.Marketing Operations & Tech Stack:Optimize marketing automation, lead scoring, CDPs, and reporting toolsIntegrate AI tools for operational efficiency and insight generation.Manage budgets and performance reporting to leadership.Requirements:Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences, quality, safety, compliance).Deep familiarity with the Salesforce ecosystem.5-8+ years of B2B SaaS experience in demand generation and growth marketing.Experience as a player-coach, adept at both strategic leadership and tactical execution.Proven expertise with generative AI tools in marketing contexts.Demonstrated success driving pipeline and exceeding KPI-based goals.Strong command of funnel optimization and multi-channel campaign strategy.Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.Why ComplianceQuest:ComplianceQuest is the fastest-growing, 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management, built natively on the Salesforce platform. Our next-generation solutions help organizations of all sizes deliver high-quality products and services—safely, efficiently, and sustainably.As a fully remote company with a global team of 180+ professionals, we empower our customers to mitigate risks, resolve issues proactively, and drive continuous improvement—while protecting their people, products, suppliers, and brands.At ComplianceQuest, we thrive on innovation, collaboration, and impact. We're always looking for passionate, forward-thinking professionals to join our growing team and help shape the future of quality and compliance.