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MarTech Lead Consultant
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About the Role- MarTech Principal Lead Consultant
The MarTech Principal Lead Consultant will be responsible for leading a large team, integrating advanced technologies, and delivering Martech solutions aligned with the client's business objectives. The role involves enhancing customer experience, optimizing marketing campaigns, and ensuring industry standards compliance.
Responsibilities
- Strategy roadmap planning/consulting for Digital Marketing (Adobe suite et al)
- Planning integration of tools within Analytics stack
- Experience in Adobe Marketing Cloud Expert (Adobe Analytics, Adobe Launch, Adobe Audience Manager, Adobe Target, Adobe experience platform, Customer journey analytics, etc.)
- Digital analytics implementation experience with Adobe Analytics on Web and Mobile Platform
- Proficiency in managing and analyzing large data sets using ETL tools like Informatica, datastage, Talend
- Deep experience in coding using Data Store APIs and query languages
- Hands-on industry experience in development, including extensive experience with Data Platforms, cloud, and Big Data
- Experience defining analytics tracking requirements and guiding developers through implementation
- Helping business innovate through data-driven decision-making
- Expertise in Adobe Analytics Tag implementation using Launch/AEP Web SDK or similar tools
- Strong analytical, quantitative, and problem-solving skills
- Performing metrics implementation tests and ensuring global standards utilization
- Understanding of TMS architecture and functioning
- Ability to translate business requirements into solutions
- Creating Test Cases for adobe Implementation and performing tests/tag audit in UAT/PROD
- Providing Post Implementation support to business users
- Writing Technical specifications for new Implementations
Qualifications
- Bachelor's degree in Engineering or computer science
- Any Specialized training, certification
Required Skills
- Technically sound solutions architect
- Proficiency in Adobe Marketing Cloud
- Demonstrated understanding of data governance and data quality
- Experience in coding and data analysis
- Strong communication and leadership skills
Preferred Skills
- Mobile app tagging and tracking experience with Adobe Analytics
- Strong service orientation with a proven track record of working with multiple stakeholders
- Domain knowledge of various industries such as Banking, Retail, ecommerce, etc.
- Design and develop reports using tableau/Power BI or Excel dashboards
- Collect, organize, and analyze large data sets for meaningful dashboards
Interested candidates can send their updated resumes to sanju.rai@eclerx.com