Key Account Manager

4 days ago

Gurgaon, Haryana, India 7P Digital Full time
Key Responsibilities:
  • Client Relationship Management:
  • Serve as the primary point of contact for key clients, developing and maintaining strong, long-term relationships.
  • Understand client goals, brand needs, and KPIs, and translate them into effective influencer marketing strategies.
  • Provide ongoing support, regular communication, and proactive solutions to client needs.
    • Campaign Management & Execution:
    • Oversee the end-to-end execution of influencer marketing campaigns, from concept development to post-campaign analysis.
    • Collaborate with internal teams (creative, strategy, and analytics) to ensure campaigns are executed on time, within budget, and to client satisfaction.
    • Manage influencer selection, negotiation, and contracts, ensuring alignment with client objectives.
      • Reporting & Analysis:
      • Develop detailed campaign reports and insights, showcasing performance against KPIs, ROI, and key metrics.
      • Present findings and recommendations to clients, offering suggestions for future campaigns based on data analysis.
      • Continuously optimize campaign strategies based on client feedback and performance data.
        • New Business & Upselling:
        • Identify opportunities for account growth and upselling additional services to existing clients.
        • Work with the sales team to pitch new influencer marketing solutions to potential clients.
        • Ensure client satisfaction to encourage long-term partnerships and repeat business.
          • Team Coordination & Support:
          • Lead and mentor junior team members, providing guidance on client interactions and campaign execution.
          • Coordinate with other departments (creative, production, analytics, and operations) to deliver a seamless client experience.
          • Ensure all client deliverables are met and that projects are delivered to the highest standard.
            • Industry & Market Insights:
            • Stay updated on the latest trends in influencer marketing, social media platforms, and consumer behavior.
            • Share industry insights and best practices with clients to position the agency as a thought leader.
            Skills & Qualifications:
            • Experience:
            • 3-5 years of experience in client servicing or account management, preferably in an influencer marketing agency or digital marketing environment.
            • Experience working with major brands and managing key accounts.
              • Skills:
              • Strong understanding of influencer marketing, social media platforms, and digital advertising.
              • Excellent communication, negotiation, and presentation skills.
              • Proven ability to manage multiple projects and clients simultaneously.
              • Strong organizational and time-management abilities.
                • Education:
                • Bachelor's degree in Marketing, Communications, or related field (preferred but not mandatory).
                  • Personal Attributes:
                  • Client-focused with a proactive approach to problem-solving.
                  • Detail-oriented with a passion for delivering quality service.
                  • Creative, strategic thinker with the ability to innovate.

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