Head Marketing Communication

3 weeks ago


Sany, India Randstad India Full time
About the role
Reporting to theGlobal Strategy Director we are looking for a marketing/communications
professional with excellententrepreneurial commercial and people skills to lead and developthe
function building awareness of CottonConnectsactivities with key stakeholders from both an
internaland external perspective. The role will include:
Developthe Communications and Marketing (MarComs) strategy to drive theprofile of
CottonConnect across the media the apparelsector and with key opinion formers
EstablishCottonConnect as the leading expert on cotton sustainability bycreating compelling
narratives through datainterpretation to deliver a clear and meaningful message to thewider
industry
Develop the MarComs team andsupport their skills in selling the CottonConnect story
Manage agencies in UK India & CottonConnect countries ofpresence ensuring message
alignment and ontimedelivery
Lead marketing initiatives including onlinepresence social media and website management
RepresentCottonConnect at key forums and events and engage with keystakeholders
including government bodies andexperts
Develop relationships with other marketing/communications professionals within various
businessesand organisations.
Connecting the global team of around140 people building a strong relationship with the
teamsbased in the UK India China Bangladesh Pakistan Egypt and Trkiye.
Undertake market research identify trends &gaps contd AboutYou
We are looking for a marketing and communicationsprofessional who has a background in
sustainability andis passionate in working for a dynamic social enterprise. The rolewould suit
someone with the followingqualities:
15 years experience of working in aninternational environment and driving communications
across the US Europe and Asia.
The ability to liaisewith thought leaders thinktanks and local government.
Knowledge of the wider sustainability landscape with previousexposure to industryrelated
events andtopics.
A commercial mindset & creative outlook withexperience of promoting media content and
industryinsight within a multistakeholder business ororganisation
Excellent people and project organisationalskills understanding the importance of a calm and
personable approach to meet tight deadlines
MBA orMasters in Marketing / Communication from reputed global university/ institute

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