Lead Trade Marketing

3 weeks ago


Ahmedabad, India United HR Solution Full time

Job Role:

  • Contribute to the development of trade schemes at central& regional levels across geographies andproducts
  • Review proposed schemes in terms ofimpact on growth validate outcomes expected and propose schememodifications as required in consultation with HeadSales
  • Compute impact of schemes &promotions on pricing across product categories channels &geographies to avoid potential arbitrage of infiltration acrosschannels & geographies
  • Analyse salestrends for providing growth analysis (top line & bottomline) and develop dashboards to be shared with sales &management teams or making decisions related to interventions to bedriven in the field through central / regional trade spendbudgets
  • Generate consumer insights &manage research activities to provide accurate & timelymarket & competitor information for strategic &operational decisions
  • Use channelbased shopper& customer marketing insights & provide tradeunderstanding for marketing to make effective trade schemes& promotions
  • Develop shopper /consumer marketing strategy for different categories andgeographies based on market intelligence & consumerinsights
  • Manage budgets across channels& promotion activities & regularly undertakeevaluation of various schemes & promotions
  • Manage merchandising budgets & ensure productionof merchandising material in line with shopper & customermarketing insights
  • Consult with &update management for critical decisions updates &inputs
  • Groom successors for taking on criticalroles in the team for the future
  • Manage peopledevelopment initiatives within the department / function to ensurea capable and motivated workforce

Kunjal Koladiya


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