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Head - Customer Marketing
7 days ago
- Lead the agenda across multiple channels and product categories
With a rich history spanning over three decades, the organization stands out as a prominent player in the consumer goods sector with a revenue exceeding 2000 cr. Holding some of the most renowned brands in the industry, the company is set to accomplish ambitious growth targets in the upcoming years.
Job Description- Lead the design and monthly category activation through all the regional branch leads and marketing leads for each category
- Develop and implement the annual customer marketing strategy aligning with the company's overall business goals
- Oversee the AOP planning for all categories, focusing on top-line growth, BTL expenditures, and distribution goals
- Manage all trade programs and new projects throughout the year, ensuring efficient implementation across functions and regions
- Drive collaboration among regional heads, zonal heads, and the marketing team to fulfill category and brand requirements
- Analyze and measure the performance of BTL activities and trade programs across functions to align with marketing and business strategies
- Mentor the Branch Customer Marketing Manager, Demand Planner, Category Trade Marketing Managers, and Channel Activation Managers across all channels
- Over 10 years of solid FMCG experience
- 5+ years of General Trade experience
- More than 3 years of relevant Customer Marketing experience
- MBA from a Tier 1 Institute (Batch of 2009 to 2011)
- Should be willing to relocate to Ahmedabad
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