Head - Customer Marketing

7 days ago


Ahmedabad, Gujarat, India Michael Page Full time
Head the Customer Marketing Mandate for a Large-Scale FMCG Organization
  • Lead the agenda across multiple channels and product categories
About Our Client

With a rich history spanning over three decades, the organization stands out as a prominent player in the consumer goods sector with a revenue exceeding 2000 cr. Holding some of the most renowned brands in the industry, the company is set to accomplish ambitious growth targets in the upcoming years.

Job Description

  • Lead the design and monthly category activation through all the regional branch leads and marketing leads for each category
  • Develop and implement the annual customer marketing strategy aligning with the company's overall business goals
  • Oversee the AOP planning for all categories, focusing on top-line growth, BTL expenditures, and distribution goals
  • Manage all trade programs and new projects throughout the year, ensuring efficient implementation across functions and regions
  • Drive collaboration among regional heads, zonal heads, and the marketing team to fulfill category and brand requirements
  • Analyze and measure the performance of BTL activities and trade programs across functions to align with marketing and business strategies
  • Mentor the Branch Customer Marketing Manager, Demand Planner, Category Trade Marketing Managers, and Channel Activation Managers across all channels
The Successful Applicant

  • Over 10 years of solid FMCG experience
  • 5+ years of General Trade experience
  • More than 3 years of relevant Customer Marketing experience
  • MBA from a Tier 1 Institute (Batch of 2009 to 2011)
  • Should be willing to relocate to Ahmedabad

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