Brand Executive

1 month ago


Chennai, India SREE GUPTA BHAVAN PRIVATE LIMITED Full time

The Brand Executive implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organisation's brand equity. He/She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organisation. The Brand Executive works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organisation.



  • Analyse market trends and development that may impact offline marketing activities.
  • Assess alternate market research channels.
  • Conduct research to identify emerging trends of consumers.
  • Design, collect and analyse customer satisfaction and feedback.
  • Execute activities to communicate business value proposition to customers.
  • Execute brand campaigns.
  • Execute customer loyalty plans.
  • Forecast emerging market needs.
  • Generate creative materials, templates and collaterals.
  • Generate customer awareness.
  • Implement activities that develop organisation capabilities to deliver a consistent customer experience.
  • Implement brand communication plans.
  • Implement brand plans.
  • Implement innovation campaigns to drive higher customer retention and loyalty.
  • Maintain customer acquisition and retention programmes.
  • Monitor effectiveness of programmes.
  • Monitor product quality, design and brand alignment.
  • Review effectiveness of brand campaigns.




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