Brand Manager

3 weeks ago


Chennai, Tamil Nadu, India Client of Options Executive Search Private Limited Full time

Our client, a multinational company, is committed to providing accessible wellness through nutritious and delicious food.The company has acquired well-established brands in India, renowned for high-quality staples that have been household names for decades.Role Summary :The Brand Manager will be responsible for developing and executing a Brand Marketing Plan for a well-known brand in India. The role focuses on achieving goals related to brand equity, market share, sales value, profit, and consumer well-being.Key Responsibilities :- Support the Marketing Manager in developing the brand strategy.- Develop and execute the operational Brand Plan, including demand forecasts, new product/market/channel initiatives, and marketing strategies (digital, trade, and influencer marketing).- Gain consumer and customer insights to fuel brand ideas.- Lead collaboration with internal teams and external agencies to ensure brand initiatives are implemented smoothly.- Measure and analyze brand performance, learning from results to inform future strategies.Key Traits & Skills:- Passionate about consumer delight and well-being.- Creative, curious, collaborative, and entrepreneurial.- Strong understanding of Brand Strategy, Market Research, Trade Marketing, and Communication Planning.- Experience with Brand P&L management and budget oversight.- Strong communication and influencing skills.Candidate Profile:- MBA from a top Management Institute.- 5-6 years of experience, with 2-3 years in Branding and Marketing in FMCG.( with at least one year of prior field sales experience in FMCG)- Must be willing to travel 5-7 days a month.Reports to the Head of India Marketing.


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