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Brand Manager

1 month ago

Chennai, India Client of Options Executive Search Private Limited Full time

Our client, a multinational company, is committed to providing accessible wellness through nutritious and delicious food.


The company has acquired well-established brands in India, renowned for high-quality staples that have been household names for decades.


Role Summary :


The Brand Manager will be responsible for developing and executing a Brand Marketing Plan for a well-known brand in India. The role focuses on achieving goals related to brand equity, market share, sales value, profit, and consumer well-being.


Key Responsibilities :


- Support the Marketing Manager in developing the brand strategy.


- Develop and execute the operational Brand Plan, including demand forecasts, new product/market/channel initiatives, and marketing strategies (digital, trade, and influencer marketing).


- Gain consumer and customer insights to fuel brand ideas.


- Lead collaboration with internal teams and external agencies to ensure brand initiatives are implemented smoothly.


- Measure and analyze brand performance, learning from results to inform future strategies.


Key Traits & Skills:


- Passionate about consumer delight and well-being.


- Creative, curious, collaborative, and entrepreneurial.


- Strong understanding of Brand Strategy, Market Research, Trade Marketing, and Communication Planning.


- Experience with Brand P&L management and budget oversight.


- Strong communication and influencing skills.


Candidate Profile:


- MBA from a top Management Institute.


- 5-6 years of experience, with 2-3 years in Branding and Marketing in FMCG.


( with at least one year of prior field sales experience in FMCG)


- Must be willing to travel 5-7 days a month.


Reports to the Head of India Marketing.