CRM & Data Lead

2 months ago

Mumbai, India Colgate-Palmolive Company Full time

Relocation Assistance Offered Within Country
# 163511 - Mumbai, Maharashtra, India

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
 

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

 

If this is how you see your career, Colgate is the place to be

 

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

 

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day

 

Purpose:

 

In this role, we are looking to hire an experienced and enthusiastic digital specialist to develop and lead our data and CRM strategies to drive our digital transformation agenda. The candidate will partner with all of our teams (CP and agency teams) to build our first party data collection opportunities, creating acquisition, retention and engagement programming, driving brand objectives and building long term consumer value. The person will be responsible for building personalized consumer experiences and driving business through the usage of data, analytics and continuous optimization.

 

Key responsibilities:

 

● Set strategy and plans to achieve the first party data objective

● Partnering with cross functional teams (Marketing, Customer marketing, Ecommerce) to integrate first data capture in all activations/programs - offline and online. Set up data sourcing & enrichment interventions in existing and new programs.

● Capture insights from analytics to build consumer marketing strategies for personalization and campaigns - build consumer journeys, value exchange and engagement programs

● Drive and deliver key engagement metrics - Member activation, retention, Open rates, CTOR, visits,transactions & sales

● Working with the agency on day to day project management and delivery.

● Build relevant & sustainable strategic partnerships to add value to the program & to drive member 1:1 consumer engagement across platforms

● Meet KPI on 1st part data acquisition/enrichment, delivering on efficiency and importantly business outcomes by using data for marketing purposes

● Working with internal technology team to set up and run the martech infrastructure & journeys

● Aligning the internal legal team on the data collection method to ensure compliance on data privacy and regulations

● Build data driven Marketing Campaign framework with the agency - process and execution management

 

Position requirements:

● 7+ years of work experience in data driven performance marketing, data analytics and CRM strategy

● Certifications/Knowledge - Martech stacks like Salesforce, Data clouds, journey development & optimization

● Experience in AI/ML tech would be a plus

● Experience of Loyalty platforms and methodology is preferred

● Should have a knack for numbers for creativity.

● Categories of work experience which would be an added advantage - airlines, retail, BFSI (deployed and run CRM/loyalty engines for brands with a substantial database size, ability to think of data acquisition opportunities)

● Experience of working on a D2C project is a plus

 

#L1-RS1

#CPIL


Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

 #LI-Hybrid

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