Director - Brand Marketing And Advocacy

2 months ago

Bengaluru, India Ground Zero Full time

Role: Director Brand Marketingand Advocacy Bangalore
Experience: 15years
Salary: 24LPA onwards

About Udhyam:

At Udhyam Learning Foundation(Udhyam) our vision is to Cocreate a caringworld where people fearlessly pursue theirpotential.

We believethat every individual has immense potential and that beingentrepreneurial is a powerful way to channel this potential. Hencewe are on a mission towards Making BharatEntrepreneurial
An entrepreneurial mindsetcoupled with actioning enables agency and allows an individual towork on his/her strengths while creating value for the world. Itsthe simplest & most powerful form of self expression and webelieve if unleashed can help in creating a more equitableflourishing & happier society.

Udhyam hasthe heart of an NGO the mind of an enterprise and the pace of astartup. Rolled into one this explains a bit about the kind oforganisation (& team) we are. We are committed to the biggerpicture of creating work which has lasting value and deep impact.As an organisation we value the spirit of experimentation highownership and collaboration. We are also focused on scale andspeed.

We have two flagship programs that helpus in this journey:

  • Udhyam Shikshaworks on developing entrepreneurial mindsets amongst youth andenabling them to achieve their potential having impacted 27.5 Lakhlearners across 12 Indian states todate.
  • Udhyam Vyapaarfocuses on nano businesses in India andsolving large problems faced by them at scale; having alreadyenabled 50 crores income uplift for 6600 NanoEntrepreneurs to date.To know more about us please check out ourwebsite.

The goal for Udhyam is tobuild a thriving and supportive ecosystem where every individualfeels empowered to define their own path.

Marketing @ Udhyam:

As a seven year young organization our focus thus far hasbeen on creating deeply impactful programs and scaling them. Inparallel over the last couple of years we have built somefoundational pillars of marketing but need the brand and impact ofour work to travel a lot further Our best supporters call us TheMost Impactful Secret.

With the work and itsimpact under our belt there is significant opportunity to influencea far larger ecosystem policies and national decision making.Marketing and advocacy will play a critical role in this effort byamplifying these ideas and programs to percolate far deeper andwider. Thus far a lot of our brand awareness and inbounds hashappened organically. We are now at a stage where we need to bemore deliberate in our marketing efforts given our ambitiousmission and goals.

The marketing andcommunications team is a small and high impact team. We are zealousabout customer centricity and our passion to make a difference ismatched with our empathy. In everything we do we endeavour topursue excellence. On the days we are in office (we are a hybridworking organisation with a minimum of two days in officecurrently) its a rocking party with everyone else joining thelaughter and the fun. There is always food (for thought too) louddiscussions and roaring conversations. We are on a happy journey toMake Bharat Entrepreneurial through our education and livelihoodprograms.

The Role :

Owns the marketing mandate and breaks down org vision & goalsinto actionable marketing strategy goals

Drivesmarketing strategy and the teams actioning towards achieving thesegoals

Is able to leverage PR and drive advocacytowards furthering Udhyams mission

Worksclosely with the leadership and the BU teams to create andimplement the marketing strategy basis their respectivegoals

Imagine Conceptualise & Create eventscampaigns that help drive deep impact for Udhyams goals and longterm mission

Build and manage a team and workwith external partners for high quality impactfulexecution

Required Skills & Experience:

Keen on working ina purpose driven nonprofit looking to create national scaleimpact

15 years of marketingexperience

Knack for powerful & impactfulstorytelling with simplicity

Proven impact oflarge scale change through storytelling & advocacy

Help other leaders understand the power of marketing& help the org communicate better

Willingness to be hands on and be connected with on work onground

Innovative frugal to make things happenwith low budgets

Experience driving marketingstrategy goal setting and execution

Experiencedriving brand advocacy

Customer centricapproach to problem solving

Ability to workwith multiple teams and manage specific asks andrequirements

An independent thinker and problemsolver able to navigate uncertainty

Mindsets we lookfor:

High ownership& bias for action

BeingInnovative

Experimenting &Learning

Quality focus & ability toprioritise

Empathy and Honesty

Hiring Note: Applications will bereviewed on rolling basis. This job is first posted on Oct 16 2024on GroundZeroJobs.org

For any questions ping uson WhatsApp Chat helpline:

Remote Work :

No

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