Director brand marketing

3 weeks ago


Bengaluru, India Razorpay Full time
Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2 B payments company is processing billions of dollars of payments for lakhs of businesses across India.
We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X ) and enabling capital availability for businesses (via Razorpay Capital ).
The Role:
We are looking for a maverick brand storyteller who can win our customers heart
A staunch brand strategist who can create a challenger brand
A brand creator who knows how to build brands grounds up
Is a digital-first planner who can tell cross-platform stories
An out-of-the-box thinker who yearns to do the new
Someone who can instill excellence, build and inspire a team of brilliant brand, social and content leaders Key Deliverables
Develop a comprehensive, long-term brand strategy
Reinforce brand positioning and grow brand awareness metrics
Build and manage a high performing team
Develop brand love, brand experience and brand activation platforms
Lead content teams to drive content syndication including thought leadership, market reports, surveys, and client success stories
Own brand voice across a variety of channels and vehicles
Proactively champion marketing ideas for B2 B customers
Roles & Responsibilities:
9+ years of experience in brand leadership in B2 C and Internet brands
A brand strategist who is a good blend of creative & analytical thinking
Has extensive experience in advertising story-telling
Can contextualize ideas & take them to market with excellence
Social channel native who can craft channel-specific campaigns
Ability to think wide and think deep; can see the “big picture”
Can craft visual stories that are concise, effective and customer first
Adept at using consumer research tools and data to make choices
Persistent with ideas that matter but agile enough to shift approach when needed
An ambitious personality who is open to helping with any task
Ability to work under pressure and deadlines
Having won advertising and marketing awards a big plus
Mandatory Qualification:
Ability to power India’s biggest B2 B Business First Brand
Win for 60 Mn SMEs and Startups in the country
A unique opportunity to build and create a challenger brand
Ability to shape India’s digital future and propel its growth
Join India’s fasted growing and respected Fin Tech startup
Above all, do what’s not been done before

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