Branding and Marketing Executive

3 weeks ago

Indira Nagar Bengaluru Karnataka, India Caring with Colour - A Manasi Kirloskar Initiative Full time

**Job Title: Branding and Marketing Executive**

**Location: Bengaluru Department: Marketing Reports To: L&D Head **

**Position Overview**

We are seeking a proactive and enthusiastic Branding and Marketing Executive to join our marketing team. This role will support the development and execution of branding and marketing strategies to increase the visibility of Caring with Colour across digital, print, and social platforms. The executive will work closely with the Branding and Marketing Manager to implement creative campaigns, promote the organization's mission, and enhance community engagement.

**Key Responsibilities**

**Campaign Implementation**:

- Assist in executing marketing and branding campaigns across various channels (digital, social media, print, etc.).
- Coordinate promotional activities, events, and outreach programs that align with the organization’s mission and vision.

**Social Media Management**:

- Manage social media accounts by creating engaging content and maintaining regular posts to drive follower engagement and growth.
- Track social media analytics to measure performance and adjust strategies accordingly.

**Content Creation**:

- Support content development for newsletters, blog posts, videos, and other marketing materials.
- Collaborate with the design team to ensure brand consistency across all visual assets.

**Brand Awareness**:

- Assist in developing and implementing strategies to strengthen the brand identity and ensure consistency in messaging.
- Monitor trends and best practices in the education and non-profit sector to inform new strategies and ideas.

**Partnership & Outreach**:

- Support partnership initiatives with schools, non-profits, and other organizations that align with Caring with Colour’s mission.
- Help coordinate media outreach and manage relationships with influencers and press contacts.

**Analytics & Reporting**:

- Track and report on the performance of marketing campaigns and branding efforts.
- Analyze data to assess effectiveness and propose improvements for future campaigns.

**Qualifications**
- Masters’s degree in Marketing, Communications, or a related field.
- 1-3 years of experience in marketing, branding, or a similar role.
- Strong understanding of digital marketing and social media platforms.
- Excellent communication and writing skills.
- Ability to manage multiple projects and work effectively in a team environment.
- Passion for education and social impact.

**Preferred Skills**
- Experience in the non-profit or education sector is a plus.
- Proficiency in graphic design tools (Canva, Adobe Suite, etc.) is an advantage.
- Familiarity with SEO and content management systems is a bonus.

**About Caring with Colour - A Manasi Kirloskar Initiative**

Caring with Colour (CWC) is a non-profit organization in India focused on improving the quality of education in government schools. CWC aims to empower teachers by

equipping them with experiential teaching methodologies, as outlined in policies such as

the National Education Policy (NEP) 2020 and the National Curriculum Framework (NCF) 2005. The organization has developed a comprehensive teacher support system, including experiential teaching content aligned with the NCERT curriculum and a dedicated teacher training program. CWC also offers a technology platform called 'Teachopia' to help teachers effectively integrate experiential teaching techniques into their classrooms.

**Manasi Kirloskar Tata**, the Managing Trustee and CEO of Caring with Colour, has been enthusiastic about the education sector since she was fourteen, when she began teaching art to children from government schools. She is the first United Nations in India Young Business Champion for the Sustainable Development Goals (SDGs), through which she collaborates with the UN on key issues like climate change, reducing plastic usage, and women's empowerment.

In addition to her role at CWC, Manasi holds several prominent positions, including Executive Director & CFO of Kirloskar Systems Ltd., Director of Toyota Kirloskar Motor Private Limited, Director of Kirloskar Technologies Ltd., and Director of Toyota Tsusho Insurance Broker India Pvt. Ltd.

Our Partners include Toyota Group, Toyota Tsusho, Navbharat Global Services, Tata Group, Embassy, Kirloskar Group, Hitech Group, Bosch, and many more.

Vision: Achieve a Wholesome Learning Experience in Every School

Mission: Empowering Government School Teachers to Create an Experiential Learning Environment in Their Classrooms

**Working at CWC**

At CWC, we foster a highly dynamic, start-up working environment. We are dedicated to building a self-sustaining, professionally run non-profit organization with innovation and efficiency at its core.
- Passion for the education sector and a willingness to explore innovative ideas to enhance teaching and learning.
- Ability to facilitate connections among various stakeholders in the education ecosystem, aligning them towards the common

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