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Manager Digital Activation EM

6 months ago

Gurugram, India Adidas Full time

Manager Digital Activation - EM

Area: EM Brand Activation

Department: Digital Activation

Direct Reporting Line: Manager Digital Activation

Indirect/secondary reporting line: n/a

Subsidiary/country: EM

Location: Gurgaon, India

Number of Personnel Managed: none

Cost Center/Budget and/or Revenue Responsibility: ….

Purpose & Overall Relevance for the Organization:

Purpose & Overall Relevance For The Organization The Manager, Digital Activation plays a critical role in driving the adidas brand within the market. The Manager, Digital Activation is responsible for delivering a holistic digital strategy focused on cohesive consumer experiences across all touchpoints, whilst ensuring maximum impact across activities. The Manager, Digital Activation is responsible for connecting the various consumer engagement experiences (data capture opportunities) across the different sales channels to enable a meaningful view of our consumers' values, desires and habits, leading to multi-channel value exchange between them and our brand. The scope of the Manager, Digital Activation encompasses brand communications activities as well as initiatives and tactics specifically to drive our e-Com business, while also supporting digital retail foot traffic driving initiatives. Key Responsibilities

PURPOSE

· To build the adidas brand in digital channels as the best sports brand in EM

· Digital Implementation: to provide full support in the execution of marketing campaigns with the adherence to global guidelines, toolkits and timelines

· Processes: Input into and implement processes that enable the digital team to follow the marketing plans

Key Responsibilities Planning and Execution

· Work closely with the supervisor to develop digital plan according to marketing strategy for adidas focusing on all channels (digital) to continuously build brand equity, and maximize the impact of sports promotion or product launch.

· Monitor competitors and provide input to support marketing strategy against competition

· Analyse and evaluate campaign effectiveness with supporting data and references

· Monitor competitors’ activities and provide suggestions to defense plan against competitors’ aggressive marketing actions

System and Processes

· Cascade, develop, trans create digital content/material

· Recommendation of digital content from global materials + recommendation on local adaptation

· Establish close communication with global/EM teams

· Working closely with agencies for content internal and external partners

· Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy.

· Develop and execute the digital plan; work with partners for project implementation.

· Any ad-hoc duties as assigned by immediate supervisor or Department Head

· Manage the implementation & operations of CRM, traffic driving, email marketing, and membership loyalty program

· Oversee adidas eCommerce marketing and content, including adidas app, eCommerce site content, conversion programs, data capture programs, and

· Oversee the content plan for adidas platforms, websites, apps, social networks and mobile platforms, specifically taking into account our core consumers and leveraging our sports marketing and influencer relationships.

· Drive thought leadership and innovation throughout the digital team and broader brand team

· Oversee the planning, execution and implementation of digital campaigns and leverage of global tools and networks in the local market.

· database – partner CRM & Membership team on this

· Leverage adidas digital data to optimize communications and touchpoints

· Manage local digital brand agencies

· Manage relationships with key global stakeholders across all digital channels

Key Relationships

· Global & EM Brand Marketing and Brand, Digital and Retail Activation Teams

· EM eCom

· EM Retail and Franchise

· BUs

· Sports Marketing

· Global and EM CRM & membership teams

Knowledge, Skills & Abilities

· Specific marketing experience in digital strategy, planning and implementation and execution either in-house or within a digital agency.

· Skilled in agency management through previous experience.

· Has an understanding of all marketing disciplines and how to integrate a digital plan into a holistic marketing strategy.

· Proven experience in performance marketing specific to online retail, specifically SEM, PPC, display, and affiliates.

· Strong understanding of paid and organic social media channels relevant to youth consumers.

· Strong verbal and written communication skills, including meeting facilitation and presentations.

· Ability to think innovatively and creatively.

· Strong project management skills and track record for successful and timely implementation of plans.

· Willingness to be hands on and a team player.

· Very strong in building and maintaining relationships.