Digital Content Strategist

3 weeks ago

Gurugram, India GradRight Inc. Full time

About us:


GradRight is an Ed-fintech startup focused on global higher education. We are committed to enabling global youth aspirations by helping students find the "right education" at the "right cost." We aim to assist students in discovering their best fit universities and funding plans.


Our flagship product - FundRight is the world’s first student loan bidding platform. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards hosted by The PIE News, UK. Since September 2020, we have received over US$500 million in loan requests and successfully secured over US$75 million in loan approvals for more than 1600 students.


Our recently launched product - SelectRight brings together students and universities on one platform to provide an innovative approach to university selection and student recruitment. The product rests on the three pillars of data-science, transparency, and ethics to match students to their best fit universities and programs.


GradRight's core team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions. We are firm believers in the transformative power of education. The team culture balances hard work with play and thrives on team members fuelling each other’s learning and growth.


GradRight was founded in 2019 by Sasidhar Sista, an alumnus of BITS Pilani, and University of Pennsylvania; and Aman Singh, an alumnus of the Indian School of Business and Indian Institute of Technology, Delhi.


Responsibilities:

  1. Understand student-users, institutional partners
  2. Develop and oversee the execution of content strategies across verticals
  3. Content performance analysis and continuous improvement


Detailed scope of responsibilities:

  1. Understand student-users, institutional partners:
  • Build a clear understanding of different market segments, student-users personas, university-types and the USPs of different education loan providers
  • Understand the brand position, program offerings and value proposition of partners universities
  • Keep updated on trends on content, platforms and usage patterns of our users
  1. Develop and oversee the execution of content strategies:
  • Collaborate with business heads, account managers to understand the business goals that need to be driven by content
  • Build customized strategies for different user-types and university partners as per the business goals that GradRight wants to achieve for them
  • Create clear execution plan and calendar of content production that is aligned to the strategies and business goals
  • Collaborate with multiple content, design and business teams, freelance writers to ensure successful execution of the content plan
  1. Content analysis and audit:
  • Conduct continuous analysis of outcomes achieved from content published and make changes to optimize campaigns
  • Ensure brand consistency and evolve brand guidelines as required


Qualification & Experience:

  1. Bachelors in English/Journalism OR Masters in Journalism/Mass Communication/Digital Marketing or related fields preferred but not mandatory
  2. 6-7 years of experience in Digital Content Marketing, Email Marketing, PR/ preferably in higher education/social sector/startups


Skills & Qualities:

  1. Story-teller: A passion for storytelling and a deep understanding of how to create content that resonates with target audiences

Content Techie:

  1. Keen understanding of content management systems (e.g. WordPress, Drupal, Joomla), keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM)
  2. Proficient with digital communication tools such as email marketing platforms (e.g. Mailchimp, Hubspot, Campaign Monitor), social media management tools (e.g. Hootsuite, Buffer, Sprout Social)
  3. Knowledge of HTML, CSS, and JavaScript, API integration and data feeds to integrate content with other systems and platforms.

Marketeer:

  1. Familiarity with marketing automation tools such as Marketo, Eloqua, or Pardot to streamline marketing processes and improve efficiency
  2. Excellent written and verbal communication skills, with a strong attention to detail and ability to write in different styles and tones
  3. Designer: Familiarity with video editing tools such as Adobe Premiere Pro, Final Cut Pro, or iMovie to create engaging video content
  4. Collaborator: Ability to work collaboratively with teams from multiple functions
  5. Project Manager: Proficient in tracking schedules, performance and project progress
  6. Analyst: Familiarity with analytics tools such as Google Analytics, SEMrush, Moz, Advanced Excel skills to measure and optimize content performance

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