Vice President Digital Media

3 weeks ago

Gurugram, India Whizz HR Full time

Whizz HR is on a look for a Vice President - Digital Media to work with a leading brand in Mumbai.


Job Description:- Vice President - Digital Media


They will be responsible for research, strategy, and overall budget management


Key Areas of Responsibility:


  • The Vice President - Digital Media devises strategies for digital media plans and oversees all planning and buying activities
  • Supervises and monitors digital media schedules and contracts with outside media vendors
  • Responsible for creating and presenting media specific documents such as RFP’s, media plans, objectives and strategies decks, POV’s, and other related functions
  • The Digital Media Manager provides creative analysis and recommendations when appropriate to improve media performance
  • Great knowledge of Google PPC campaigns, FB Business Manager and have delivered performance goals consistently
  • Analyse the market, competitors and consumer to derive actionable insights for performance enhancement- Report on all engagement, establish key metrics and have experience reporting upwards and clients on campaign success and ROI
  • A/B Testing of audience, creative, bidding and budgets
  • Abreast with latest developments in Google Ads and Facebook platforms- Measure and optimise ad content for the target segment and gain traction
  • Use knowledge of the online media & analytical skills to help the advertisers grow the existing business as well as develop new business opportunities.
  • Provide research support during development of Objectives & Strategies and plans (@Plan, Media Metrix, Nielsen-NetRatings, AdRelevance)

Qualifications:

  • 10- 20 years of online media planning/buying experience
  • Strong writing, presentation and analysis
  • Detail-oriented with strong attention to follow-through
  • Experience with facebook Ads Manager, Google Media, 3rd Party Platforms like Amazon Web Services and OTT platforms
  • Experience using Atlas and/or DoubleClick


Interested candidates please mail me your resume at hello@whizzhr.com



Warm regards,

Whizz HR

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