Area Growth Manager
3 days ago
Role Purpose
Accurately forecast annual, quarterly and monthly revenue streams Collaborate with Region Head to develop sales strategies to improve market share in all product lines Monitor area sales, analyse variances and develop & implement area specific sales action plans to ensure revenue growth across product categories Maintain sales staff and distributor performance records in order to effectively analyze business and individual performance; provide productivity reports as required to management.
Sales Execution:
Perform sales activities for major accounts and negotiate sales price and discounts in consultation with Region Head
Map the retail outlets in the area and allocate them to the sales team Create beat plan for TGEs and TGMs and monitor its adherence
assist them in establishing personal contact and rapport with key influencers, decision-makers in the area Liaise with major accounts and negotiate sales.
price and discounts in consultation with region head Support projects sales by establishing & maintaining regular contact with local developers, individual house builders regional industry/influencer bodies and associations, track upcoming developments and coordinate with the Regional Project Sales
Managers to develop and convert leads for Project sales Drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution Provide recommendations on new distributor appointment and distributor management system.
Market Intelligence and Analysis
Constantly gather market and competitor intelligence
evaluate market trends and provide updates to Region Heads, along with recommendations for tackling Compile and analyse region specific sales figures to derive sales trends and forecasts across products.
Activations & Launches
Provide inputs to the regional branding execution manager in devising apt branding initiatives for the area Implement area specific trade promotional/branding/marketing initiatives activities and strive to ensure maximum visibility through the marketing and promotion
activities Conduct sales promotion activities and key plumber/architect/consultant meets.
Resource management anddevelopment
Responsible for the recruitment, direction, organization, performance appraisal, control and motivation of sales team to accomplish specific
sales objectives Educate and train sales team (self + through corporate sales training) in the areas of account sales and growth
selling & communication skills, presentation skills, competition tracking and business/financial matters on contracts/ invoicing etc
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