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Area Marketing Manager

3 months ago

Chennai, India Reinforcement Consultants Full time

Role- Area Marketing Manager
Location- Chennai/Ahmedabad
 

We are seeking a dynamic and results-driven Area Marketing Manager with a minimum of 4 years of experience in marketing.  The Area Marketing Manager will be responsible for developing and executing localized marketing strategies to drive brand awareness, customer acquisition, and revenue growth within the assigned area. This role requires a strategic thinker with strong leadership skills and the ability to adapt marketing initiatives to meet the unique needs of each market within the area.
 

Key Responsibilities:

  • Develop and implement comprehensive marketing plans and campaigns tailored to the local market conditions and business objectives.
  • Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
  • Ensure consistent brand messaging and positioning across all marketing channels.
  • Manage local brand activations and events to enhance brand visibility and engagement.
  • Develop and manage the marketing budget for the assigned area, ensuring cost-effective allocation of resources.
  • Monitor and report on the effectiveness of marketing spend and ROI.
  • Work closely with sales, product, and corporate marketing teams to align marketing strategies and initiatives.
  • Partner with local stakeholders to understand business needs and opportunities.
  • Analyze digital marketing performance metrics and optimize campaigns for better results.
  • Track and analyze marketing performance metrics to measure success and identify areas for improvement.
  • Prepare regular reports on marketing activities, campaign performance, and market conditions for senior management.
     

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
  • Minimum of 4 years of experience in marketing, with a proven track record of success in a managerial role.
  • Strong understanding of marketing principles, strategies, and best practices.
  • Excellent communication and interpersonal skills.