Lead Generation Executive
2 months ago
Establishedin 2008 Xiarch LLC is a leading risk compliance and security firmbased in Chicago IL with global operational capabilities. Webelieve in precision and quality above everything else. We educateclients identify security risks inform intelligent businessdecisions and help reduce attack surfaces digitally andphysically.
Ourcombined team comprises of a bunch of enthusiastic and vibrantprofessionals experts in risk and cyber security services businessmanagement product development and cloudbased solutions.Headquartered in Chicago Illinois we have our delivery centers inNew Delhi and Gurugram inIndia.
Aboutthe job
PositionLead generationExecutive
Experience24years
LocationSec 47Gurgaon
Market Area NorthAmerica
KeyFunctional Responsibilities
- B2Blead generation for software sales services in the North Americanmarket.
- Developa lead generation strategy through email LinkedIn and other socialmediachannels.
- Generateleads.
- Designand implement email marketing campaigns for lead generation andbranding.
- Identifytarget audience and grow our emaillist.
- Researchon primary and secondary lead data using tools such as Hubspot ZohoCRM pardot LinkedIn Sales Navigator and other databasetools.
- Coordinatewith Data Mining and Sales Development teams in the development ofmarketing content for Customers/Potential Customers for LinkedInContentStrategy.
- Effectivemessaging strategies and creating compelling messaging for targetClients.
- Developdocumentation and road maps for processes and promotions thatsucceed through LinkedIn and emailmarketing.
- Measureresults optimize LinkedIn lead nurturing and email messagingworkflows and implement recommendations to optimize the campaignperformance.
- Identifysuitable accounts for the company for globalmarkets.
- Identifykey decisionmakers to reach out in those specificaccounts.
- Reachout to them and build a working rapport withthem.
- Explain& pitch our core value proposition to thesestakeholders.
- Reporton sales revenue generated from email marketingefforts.
- Followup via various channels to lock in a demo for our Salesteam.
SkillRequirement
- Confidentand selfdriven with good verbal and written communicationskills
- Experiencewith LinkedIn Sales Navigator email marketing marketing tools andgreat analyticalskills
- Experienceof working with sales intelligence tools like Hubspot Zoho CRMpardotetc.
- Experienceworking in digital or B2B customer acquisitions preferably withagencies.
- Previousor current experience in reaching out to prospects on LinkedInand/or viaemail
- Someexperience with using email templates and marketingautomation
- Familiarityin nurturing prospects into leads to creating messagesequences
- Knowledgeof ZohoCRM
- Conceptualizingmarketing campaigns that speak directly to the pain points ofexisting and prospectiveclientele.
Maintaininga database of customers who have opted to receive ourcorrespondence. - Shouldknow email marketing tools and email marketingautomation.
- EmailMarketing Lead Generation and Marketanalysis
- Speciallylooking for a person whos experience is only into leadgeneration
- Lookingfor outbound leadgeneration
Lead Generation, Cold calling, data mining, market research, dataanalysis
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