Product Manager-Cross Sell

4 days ago


Mumbai, India IDFC FIRST Bank Full time

Role/ Job Title:  Product Manager-Cross Sell

Function/ Department:  Personal Loan

Job Purpose:

The role entails driving value propositions for Cross-sell Personal Loan lending business by executing strategies to expand the existing products, channels, segments and customer base by delivering banking needs to the customers in the most cost efficient and technology effective manner. It includes managing teams, systems, process and culture amenable to the scale and ensuring consistency of delivery. Role will closely collaborate with Retail team - Product Head, Operations, Sales, IT, Credit, BIU for same. This role encapsulates the responsibility of providing a seamless and fulfilling customer experience and ensuring IDFC First becomes the primary bank for all banking needs.

Roles & Responsibilities:

Performance management for sales team (team size of 900 including onroll and offroll staff).  Develop and implement value propositions for Cross-sell Personal Loan lending business. This role involves data analysis and finding new avenues of growth optimization. Exposure to P&L management.  Manage product life cycle - Customer segmentation and assessment of their needs. Prepare various data set as per management requirement.  Assure adherence to the guidelines set by the bank. Own the Dealer relations and Brand relations exercise and chart standardized process to ensure constructive relationships. Own the negotiations and finalization of Digital partnerships and tie-ups to expand network and volume of business.

Education Qualification: 

Graduation: Bachelor’s in Engineering / Technology / Management/ Computers/Science.

Post-graduation: MBA.

Experience:  5-10 years of relevant experience.



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