Trade Marketing Manager
2 weeks ago
TMM JD and Profile
Resources Skills &Profile
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- TMM
- Post Graduate /Graduate
- 5 7 year of experience in trademarketing
- Prior Experience in LubricantIndustry is mandatory
- Account ManagementSkills
- Sales & Marketing Execution StrongDrive for results
- Excellent communication& presentation skills
- Managementcompetencies
- Good interpersonal awareness& collaboration skills
- Strong analyticaland problemsolving skill
- TMM
Roles & Responsibilities
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- TMM
- Business planning and Market Mapping
- Device Trade Marketing Activities
- Monitor JCP adherence and attendance tracking
- Ensure team adherence towards proper reporting on tooland Data accuracy
- Directly supervise andmentor the Promoter Team
- Plan regularTrainings and refreshers for the Team
- Takingownership of driving various loyalty programs
- Ensure Program and brand hygiene within Team
- Build relationship and periodic programreviews
- Acting as a Focal point betweenMarketing & Sales Team
- TMM
Key Tasks to be executed
- TheTMM is responsible for owning the creation of monthly Activitycalendar for self and his TMRs KPI Target Setting of his TMRssupport execution of the activities and manage and track themarketing activities of his TMRs on ground.
- The main line responsibilities of TMM are New CounterConversion (Retailer & IWS) Enhance Business of existingcounters and Drive Incremental Sales from Converted CountersEnrollment and Activation of Influencer / Mechanic / IWS andConducting Promotional Activities like In Shop Promotion (ISP) /Market Storming. They are associated with multiple Distributors intheir assigned region.
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