Regional Business Development Manager

4 weeks ago


Kolkata, India Pidilite Industries Ltd. Full time
Job Description


Role Objective: Responsible for delivery of Haisha + Dr Fixit Coatings through dealer engagement and demand generation with contractors.

The role would lead a large team of ~5-8 direct reports (SDE’S – Sales & Development Executives) and ~20-32 indirect reports (Site Specialists)

The role would have the following key levers:

Dealer Engagement & Loyalty
-Choose and appoint the right channel partners to achieve desired addressability and extraction.
-Engage on key discussions related to loyalty program and key sites.
Product Development
-Responsible for development of BTL planning – Approach and BTL budgets in line with the Business Strategy, business plans, Corporate BTL guidelines and inputs from Zonal Manager.
-Responsible for communication & alignment of the above plans & budgets with the Field teams.
-Evolve effective ways of working for SDE and Site Specialists viz., site working module and contractor engagement module
oPitching the right product/solution for site basis site condition and homeowner needs
oAssess module effectiveness and improvise basis insights
User Engagement
-Build deep engagement with the users through “Haisha Parivar”
-Understanding of End Users / Key Influencers of the product line with key attributes what the end user is influenced / looks for in the product line, develop meaningful segmentation and roll out relevant modules.
-Responsible for systematic creation of End User database and ensure sufficiency (where sufficiency is measured with respect to End user norms at a town level) in all relevant towns, mapped to relevant dealer set in mPOWER system as per division guidelines.

User Loyalty

-Drive adoption of the HCC ( Haisha Champions Club) program
-Leverage loyalty program to drive engagement with contractor and gain share of usage

Team Building and Training
-Ensure that the team is trained on product knowledge, application and complaint handling
-Ensure training on and adoption of effective ways of working



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