Regional Channel Marketing Manager

1 month ago


kolkata, India Bosch Full time
Job Description

Responsible for Channel Development for the region (breadth & depth)

- Analyze channel position for the region / zones within region to identify gaps / potential for new channel development (breadth of distribution)

- Provide inputs on market potential vs market gaps & support sales for new appointments

- Ensure & Drive channel partners to participate in defined policy parameters through sales team

- Support/Recommend realignment of channel wherever needed

- Monitor channel performance for potential customers or range expansion opportunities

- Collect market intelligence about customer requirements, expectations, competition and provide feedback for discussions with HO for strategic interventions

- Support Sales to drive Customer binding activities inline with IAM strategy of Demand Generation across trade levels (Retail / Independent workshops / Bosch network workshops…etc)

- Support sales pitches at the customer

- Enable competency improvement programs (trainings, soft for channel resources (FR’s, BP’s,

- Enable and catalyse required workshop/modules related activities

Market Intelligence:

- Build up market intelligence about competitors in the channel

- Analyze competitor offering with regards to range, specification, price, promotion, etc

- Obtain intelligence about 1st and 2nd trade level activities of competition

- Collect intelligence about customer binding concepts and promotions

- Summarize and aggregate different dimensions of intelligence to inform/brief management

Collaborative actions:

Plan & support market events across trade levels including Distributor meets / Retailer meets / Workshop meets / BS network meets …etc Establish seamless collaboration within region and head office functions ( Sales ,Service, Workhops, Controlling ,Logistics) etc for reaching business targets Support execution of market / channel branding initiatives undertaken for the region Communicate new developments, process as well as change management initiatives with cross functional stakeholders

Qualifications

Bachelor of Engineering with specialization in Mechanical / Automotive / similar engineering streams

Masters of Business Administration with specialization in Marketing (preferable)

Overall experience of ~10 years across Sales & Marketing in automotive / fmcg / consumer goods sectors

Minimum 6 to 8 years as a territory sales manager with experience in channel development and engagement



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