Paid Marketing Specialist

Company Description ThinkByte.AI is a partner that helps companies leverage generative AI to succeed, grow, and innovate. We aim to be the leading AI partner for businesses by delivering trustworthy solutions that harness emerging technologies. Our mission is to redefine the way businesses are run through tailored AI solutions combined with Human expertise, with seamless integration across functions. Founded by BITSians, we are a team driven by passion and innovation, already delivering high-impact AI projects for various clients. We specialise in integrating Generative AI technologies, digital marketing, data analytics, branding, and growth strategies. The Role We’re looking for a Paid Marketing Specialist who will be a key member of our marketing team, focusing on driving growth through paid channels for different businesses. In this role, you will have the opportunity to create, manage and optimise campaigns across Meta (Facebook, Instagram), Google Ads, LinkedIn, and other platforms to achieve performance marketing goals. This position is perfect for someone who has a strong background in managing multiple paid campaigns across different kinds of businesses, thrives on data-driven decision making, and wants to play a significant role in contributing to the Human+AI model for integrating advanced marketing automation and AI-driven insights into the business to enhance efficiency and effectiveness. What You'll Do Create, Manage, and Optimize Campaigns: Handle end-to-end management of performance marketing campaigns across various paid channels, ensuring the best use of budget to drive qualified leads and conversions. Analyze Performance Metrics: Monitor key KPIs (click-through rates, conversion rates, cost per lead, etc.) and implement strategies to improve campaign performance. Develop and Execute A/B Tests: Plan and execute A/B testing strategies on ad creatives, landing pages, and audience segments to optimize and improve ROI. Collaborate with Cross-Functional Teams: Work closely with the content, design, and product teams to ensure messaging alignment and effective communication of value propositions. Build and Evolve Human+AI Model: Integrate AI-driven tools and models to enhance campaign management, automate routine tasks, and deliver data-driven insights for improved performance and efficiency. Stay Updated with Industry Trends: Keep up with the latest digital marketing trends and best practices, and implement strategies that leverage new tools and platforms to stay ahead of the competition. What We're Looking For 1-4 years of experience in managing performance marketing campaigns across multiple paid channels (Meta, Google Ads, LinkedIn, etc.) and industries/businesses. Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and campaign management platforms. Ability to create compelling content hooks and work with designers to develop impactful ad creatives. Familiarity with using AI tools and technologies. Data-driven mindset with strong problem-solving skills and a passion for continuous optimisation. Experience with A/B testing and a solid understanding of attribution models is a bonus. Proven track record of driving successful digital campaigns and achieving key marketing objectives of ROAS and others is a bonus Why Join Us Strategic Role: Be part of the core team driving business growth and make a direct impact on our customer acquisition strategies. Career Advancement: Rapidly accelerate your career as you take on increasing responsibilities in a fast-growing company. Human+AI Innovation: Play a critical role in integrating AI technology into business functions, helping shape the future of marketing operations. Dynamic Environment: Work in a collaborative and high-energy environment where your contributions are valued and your ideas are encouraged. Homely Working Atmosphere: Work in a cozy and welcoming environment, our office is a 3BHK apartment transformed into a workspace, where you can feel at home. We offer free homemade food, and a fun, engaging workplace that fosters both personal and professional growth. You'll enjoy a close-knit team culture that encourages learning, collaboration, and innovation.