Associate Marketing Specialist

2 weeks ago

Vijayawada, India White Path Full time

About the Role We're looking for a marketing professional who understands AI and can translate technical concepts into content that engages both technical and business audiences. You'll own the end-to-end process: writing technical blogs and posts, and ensuring they reach the right audience through post boosting and campaign management. This role is ideal for someone who enjoys wearing multiple hats: writing content, shaping messaging, managing paid campaigns, and building systems that scale. Key Responsibilities Plan and produce content across formats: blogs, posts, case studies, newsletters, and more Create and manage campaigns, including post boosting, targeting, and performance tracking Build and maintain marketing playbooks for content planning, campaign execution, and performance measurement Develop and optimize email marketing strategy for B2B audiences, including newsletters and drip campaigns Use analytics tools to measure reach, engagement, and lead quality and refine strategy based on insights Collaborate with product, design, and tech teams to ensure consistent messaging across all channels Stay current on AI, marketing, and B2B trends to identify new opportunities for visibility and engagement Requirements • Excellent writing and storytelling skills with the ability to simplify complex AI concepts • Solid understanding of AI fundamentals (machine learning, LLMs, automation, industry use cases) • Hands-on experience managing posts and boosting/sponsored campaigns • Familiarity with SEO and analytics tools • Background in marketing, communications, computer science, or related field Bonus: experience in B2B SaaS, enterprise tech, or AI-driven businesses

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