Digital Marketing Specialist

2 weeks ago


Hyderabad Vijayawada, India Dellve Consultancy Services Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Summary:

Dellve, is seeking an experienced and passionate Digital Marketing Manager to lead our digital initiatives and scale our family and community platform across India and the global Indian diaspora. This is a fully remote role offering hands-on leadership opportunities to collaborate with in-house talent and external agencies on high-impact growth campaigns.

Key Responsibilities

  • Strategic Leadership: Develop and execute growth-focused digital strategies targeting Indian and diaspora audiences globally.
  • Organic Growth: Lead SEO, ASO, content marketing, social media, and community engagement to drive long-term user loyalty.
  • Performance Marketing: Plan and optimise paid campaigns across Google Ads, Meta Ads, and other digital platforms.
  • Online Reputation: Manage brand perception, monitor platforms for sentiment, and ensure positive brand visibility.
  • Team Management: Mentor 5, 6 person in-house team across marketing functions.
  • Agency Oversight: Coordinate external partners in performance marketing, creative, and PR for maximum ROI.
  • Analytics Reporting: Use data tools like Google Analytics, SEMrush, or Clevertap to track performance and optimise efforts.
  • Budget Ownership: Allocate and monitor spend efficiently across paid and organic efforts.
  • Brand Positioning: Align product messaging with audience interests to ensure consistency and engagement.
  • Market Intelligence: Stay ahead of trends, competitors, and user behaviour to inform campaigns.

Requirements Skills Tools:

Word-press, graphic design, content creation, website audit

  • Google Ads, Meta Ads (Facebook/Instagram)
  • SEO/ASO tools (SEMrush, Ahrefs)
  • Social media tools (Hootsuite, Buffer, etc.)
  • Google Analytics, Clevertap (or similar)
  • Strong campaign management performance tracking

Experience:

  • Proven track record managing both in-house and external teams
  • Hands-on execution in SEO, paid campaigns, and digital growth
  • Familiarity with the family, astrology, ancestry, or culturally-driven apps is a plus

Education:

  • Bachelor s degree in Marketing, Business, or a related field
  • MBA or advanced certification in digital marketing preferred

Soft Skills:

  • Startup mindset with the ability to multitask
  • Proactive and experimental approach
  • Team-first mentality with excellent communication skills


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