Marketing Manager

6 hours ago

Bengaluru, Karnataka, India Smart Food Safe : Quality & Food Safety Management Software Full time ₹ 25,00,000 - ₹ 62,50,000 per year

We are seeking a dynamic and results-driven Marketing Manager to join our team in Bangalore. This role will be responsible for building brand awareness, establishing credibility, and driving brand promotions across the global market. The ideal candidate will have a strong background in brand marketing, preferably in SAAS Software, a go-getter attitude, and a passion for making a difference. You will work directly with the CEO based in Canada and lead a team of marketing professionals to execute strategies that align with the company's vision and goals.

Responsibilities

  • Develop and execute global marketing strategies to enhance brand awareness and credibility.
  • Create compelling brand narratives and messaging that resonate with target audiences.
  • Ensure consistent brand representation across all channels and touchpoints.
  • Conduct market research to identify trends, customer needs, and competitive positioning.
  • Use insights to refine marketing strategies and stay ahead of industry developments.
  • Plan and execute multi-channel marketing campaigns (digital, social media, email, events, etc. ) to drive lead generation and customer engagement.
  • Collaborate with the sales team to align marketing efforts with business objectives.
  • Monitor and analyse campaign performance, providing actionable insights for optimisation.
  • Lead, mentor, and inspire a team of marketing professionals to achieve collective and individual goals.
  • Foster a culture of creativity, collaboration, and accountability within the team.
  • Oversee the creation of high-quality content, including blogs, whitepapers, case studies, and videos, to support brand positioning and thought leadership.
  • Ensure content is optimised for SEO and aligns with the buyer's journey.
  • Work closely with the CEO and other global stakeholders to align marketing strategies with business goals.
  • Represent the Bangalore office in global marketing initiatives and discussions.

Requirements

  • 2-4+ years of experience in marketing, preferably in the SAAS or software industry.
  • Proven track record in brand marketing, campaign management, and team leadership.
  • Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
  • Excellent communication, storytelling, and presentation skills.
  • An analytical mindset with the ability to interpret data and make data-driven decisions.
  • Self-motivated, proactive, and willing to take ownership of projects.
  • Leadership qualities with a get the job done attitude.
  • Passion for making a difference and contributing to a meaningful mission.

This job was posted by Prasant Prusty from Smart Food Safe Solutions.

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