Sales Officer

5 hours ago


Ludhiana, Punjab, India PND Global logistics Full time ₹ 2,40,000 - ₹ 3,60,000 per year

ob Summary:

The Sales Officer will be responsible for managing distributors and driving secondary sales across assigned retail markets. The role involves ensuring product availability, visibility, and consistent order generation from retail outlets while maintaining strong relationships with distributors and retailers.

Key Responsibilities:

  • Manage and develop assigned distributor networks to achieve monthly sales targets.
  • Visit retail outlets daily to generate orders and ensure product availability.
  • Ensure proper distribution, visibility, and merchandising of products at retail points.
  • Monitor distributor stock levels, secondary sales, claims, and billing.
  • Coordinate with distributors' salesmen for beat planning and coverage.
  • Identify new retail outlets and expand market reach.
  • Track competitor activity, pricing, schemes, and market trends.
  • Ensure compliance with company policies, schemes, and trade promotions.
  • Resolve retailer and distributor issues promptly.
  • Provide daily/weekly sales reports to the sales manager.
  • Support execution of market activations and promotional activities.

Key Skills Required:

  • Strong knowledge of FMCG distribution & retail operations
  • Good communication and negotiation skills
  • Ability to work in the field and achieve sales targets
  • Relationship-building and problem-solving skills
  • Basic understanding of billing, stock, and sales reports

Qualifications & Experience:

  • Minimum 1–3 years of experience in FMCG sales (Distributor–Retail handling mandatory)
  • Graduate preferred
  • Two-wheeler with a valid driving license is an advantage

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Work Location: In person


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