Marketing Manager

4 days ago

Bengaluru, Karnataka, India Maker Lab Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We're looking for a Marketing Manager to join our client, a leading video-sharing platform. You'll drive strategy and execution for short-form content campaigns, track performance, and grow a creative community through insight-led marketing.

Role: 

  • Collaborate on the end-to-end marketing lifecycle, from strategy, user/creator insights work, and execution of marketing campaigns for short-form video products. Support campaign program management, ensuring seamless delivery and impactful results.
  • Drive creative excellence by actively participating in creative discussions and managing external agencies for all marketing assets (owned, digital ads, OOH, social).
  • Champion brand consistency and local relevance by leading the adaptation and localisation of marketing assets across diverse markets.
  • Collaborate with local and regional teams to plan, select, and optimise media channels, driving effective campaign management.
  • Foster strong collaboration with cross-functional teams and external agencies to ensure seamless execution.
  • Contribute to analytical reviews, including regular performance reporting and providing timely updates to in-country teams.
  • Champion the integration of AI tools across creative workflows, media planning, and measurement to improve effectiveness and efficiency.

You:

  • Bachelor's degree or equivalent practical experience
  • 6+ years of experience in marketing, brand management, strategy, marketing communications or in the creative industry 
  • Broad passion for creators and creator marketing.
  • Highly motivated professional with a strong interest and developing expertise in Artificial Intelligence and the broader technology sector.
  • Demonstrated ability to be a self-starter, independent thinker and a good communicator
  • Demonstrated talent at building strong collaborative partnerships with cross-functional teams and being adept at influencing strategy with insights and data 
  • Innovative, out-of-the-box thinking and someone with a strong attention to detail
  • Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles

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