Facebook Ads Expert

19 hours ago

Gurgaon, Haryana, India Hawk Ecommerce Full time ₹ 15,00,000 - ₹ 18,00,000 per year

Job Description: Facebook Ads Expert (5+ Years Experience)Role Overview

We are looking for a highly skilled
Facebook Ads Expert
with over
5 years of hands-on experience
in managing and scaling ad campaigns. The ideal candidate should have a proven track record of handling
monthly ad spends of ₹10–15 Lakhs
across
eCommerce, app installs, and lead generation campaigns
.

Key Responsibilities

  • Plan, execute, and optimize
    Facebook Ads campaigns
    with high ROAS and efficiency.
  • Manage
    ₹10–15L+ ad spend per month
    while ensuring cost efficiency.
  • Develop and implement strategies for
    eCommerce sales, app installs, and lead generation
    .
  • Create and test
    ad creatives, audience segments, and landing page flows
    to improve conversions.
  • Set up and manage
    pixels, tracking codes, and analytics tools
    (GA4, attribution dashboards).
  • Monitor, analyze, and report on
    key metrics
    : CTR, CPC, CPA, ROAS, CAC, LTV.
  • Understand and implement
    automation tools
    for ads management and scaling.
  • Collaborate with creative, strategy, and tech teams to maximize campaign performance.

Requirements

  • 5+ years of experience
    managing Facebook Ads.
  • Proven ability to handle
    ₹10–15 Lakhs monthly ad spend
    .
  • Strong experience in
    eCommerce, app installs, and lead generation industries
    .
  • Excellent understanding of
    campaign metrics, attribution, and performance optimization
    .
  • Proficiency in
    ad creatives testing, landing page CRO, and funnel strategy
    .
  • Hands-on expertise in
    Facebook Pixel, GA4, attribution, and reporting dashboards
    .
  • Knowledge of
    automation workflows
    in ads management (rules, scripts, tools).
  • Strong analytical and problem-solving skills.

Nice-to-Have

  • Experience with
    other platforms
    (Google Ads, LinkedIn, programmatic DSPs).
  • Familiarity with
    A/B testing frameworks
    and advanced reporting tools.
  • Exposure to
    scaling campaigns internationally
    .

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