Facebook Ads Specialist

Job description:

The internet is not just about breaking news anymore. Today, the world is open to unimaginable amounts of opportunities by all means if your business is available on it. To help companies, brands, and start-ups leverage their online presence, Clicks Bazaar, India's leading Digital Marketing Agency, is here to help them out. Clicks Bazaar is a 360 Digital Marketing company that knows what converts. We cater to hundreds of corporate, start-ups, ventures, and more. Started around a decade ago, Clicks Bazaar has worked and proved itself time and again when it comes to Digital Marketing Services. Leverage the power and full potential of a dedicated and world-class team that has created, executed, and grown some of the most profitable campaigns, websites, and more

Job description

We are seeking a talented and experienced (Minimum 2 Years) Media Buyer to join our team. As a Facebook Ads Specialist, you will be responsible for implementing, and managing media campaigns to effectively reach our target audience and drive business objectives. You will work closely with the marketing team to develop media strategies, negotiate media buys, monitor campaign performance, and optimize media spend.

Responsibilities:

• Develop media strategies: Collaborate with the marketing team to understand campaign objectives, target audience, and budget constraints. Develop comprehensive media strategies to effectively reach the target audience and achieve campaign goals.
• Identify media opportunities: Evaluate various media options such as television, radio, print, outdoor, online, and social media. Identify relevant media opportunities that align with campaign objectives and target audience preferences.
• Negotiate media buys: Engage with media vendors and negotiate favorable rates and placements. Optimize media buys to maximize reach, frequency, and ROI within allocated budgets.
• Plan and execute media campaigns: Develop media plans and schedules based on campaign objectives and target audience reach. Coordinate with internal teams and external partners to ensure timely and accurate campaign execution.
• Monitor campaign performance: Track media campaign performance using relevant metrics and analytics tools. Analyze data to evaluate the effectiveness of media channels, placements, and messaging. Make data-driven recommendations for optimization.
• Optimize media spend: Continuously monitor and evaluate media performance to identify opportunities for optimization. Adjust media strategies, budgets, and placements to improve campaign effectiveness and ROI.
• Stay abreast of industry trends: Keep up-to-date with industry developments, emerging media trends, and innovative advertising techniques. Apply new knowledge to enhance media buying strategies and stay ahead of the competition.
• Reporting and documentation: Prepare regular reports on media campaign performance, including key metrics, insights, and recommendations. Maintain accurate records of media buys, invoices, and contracts.
• Collaborate with cross-functional teams: Work closely with internal teams such as marketing, creative, and analytics to align media strategies with overall marketing objectives. Collaborate on campaign development, messaging, and creative assets.

Qualifications:

• Bachelor's degree in marketing, advertising, communications, or a related field.
• Proven work experience as a Media Buyer or in a similar role.
• Strong understanding of media planning, buying, and optimization techniques.
• Familiarity with media research tools and analytics platforms.
• Excellent negotiation and communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong organizational skills and attention to detail.
• Ability to work under pressure and meet tight deadlines.
• Proficient in using media buying software and tools.
• Knowledge of digital media trends, platforms, and best practices.
• Familiarity with advertising regulations and compliance standards.
• Previous experience in managing media budgets and optimizing media spend.

Job Type: Full-time

Pay: ₹20, ₹40,000.00 per month

Work Location: In person