Meta Ads Specialist

2 weeks ago

Gurgaon, Haryana, India Herbalmax healthcare private limited Full time ₹ 36,00,000 - ₹ 48,00,000 per year

Job Description: Meta Ads Specialist

Location: Gurgaon, India

Company: Herbalmax Healthcare Pvt. Ltd.

Department: Marketing

Experience Required: 2 yrs +

About the Role

We are looking for a Meta Ads Specialist with hands-on experience in managing ₹20 Lakhs+ monthly ad spends across Meta platforms (Facebook, Instagram). The ideal candidate should be highly analytical, data-driven, and capable of delivering scalable ROI through advanced campaign strategies.

Key Responsibilities

  • Strategize, create, and manage high-budget Meta campaigns (₹20L+ monthly).
  • Conduct in-depth audience research, competitor benchmarking, and campaign structuring.
  • Optimize campaigns for ROAS, CPL, and CAC while sca\ling budgets effectively.
  • Implement A/B testing for creatives, ad copies, and audience targeting.
  • Analyze campaign data, create actionable reports, and present insights to stakeholders.
  • Coordinate with the creative/design team to ensure high-converting ad assets.
  • Stay updated on Meta's latest advertising features, algorithm updates, and compliance policies.
  • Drive customer acquisition, retention, and remarketing funnels through Meta Ads.

Required Skills & Qualifications

  • Proven track record of managing minimum ₹30L monthly spend on Meta Ads.
  • Strong understanding of performance marketing metrics (ROAS, CAC, CTR, CPM, CVR, LTV).
  • Hands-on experience with advanced campaign setups (CBO, ABO, Dynamic Ads, Advantage+).
  • Proficiency in Meta Ads Manager, Google Analytics, and attribution tools.
  • Strong analytical and Excel/Google Sheets skills.
  • Ability to manage multiple campaigns simultaneously with tight deadlines.
  • Excellent communication skills and data-driven mindset.
  • Familiarity with other paid platforms (Google Ads, TikTok, YouTube, LinkedIn) is a plus.
  • Knowledge of Shopify/WordPress integrations and pixel/event setups.
  • Experience in scaling performance campaigns across multiple geographies.

Contact :- Divya (HR ) ||

Job Types: Full-time, Permanent

Pay: ₹20, ₹40,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off

Application Question(s):

  • Do you have experience in the healthcare , beauty, or e-commerce industry?
  • What's your current inhand salary?

Education:

  • Bachelor's (Required)

Experience:

  • Facebook Ads campaigns: 2 years (Required)
  • Instagram ads campaigns: 1 year (Required)
  • Google Analytics: 1 year (Required)
  • UTM tracking: 1 year (Required)
  • Data interpretation: 1 year (Required)

Location:

  • Gurugram, Haryana (Required)

Work Location: In person

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