Meta Ads Specialist
3 days ago
Job Description: Meta Ads Specialist
Location:
Gurgaon, India
Company:
Herbalmax Healthcare Pvt. Ltd.
Department:
Marketing
Experience Required:
3–5 Years (with proven high-budget campaign management)
About the Role
We are looking for a Meta Ads Specialist
with hands-on experience in managing
₹20 Lakhs+ monthly ad spends
across Meta platforms (Facebook, Instagram). The ideal candidate should be highly analytical, data-driven, and capable of delivering scalable ROI through advanced campaign strategies.
Key Responsibilities
- Strategize, create, and manage high-budget Meta campaigns (₹20L+ monthly).
- Conduct in-depth audience research, competitor benchmarking, and campaign structuring.
- Optimize campaigns for ROAS, CPL, and CAC while scaling budgets effectively.
- Implement A/B testing for creatives, ad copies, and audience targeting.
- Analyze campaign data, create actionable reports, and present insights to stakeholders.
- Coordinate with the creative/design team to ensure high-converting ad assets.
- Stay updated on Meta's latest advertising features, algorithm updates, and compliance policies.
- Drive customer acquisition, retention, and remarketing funnels through Meta Ads.
Required Skills & Qualifications
- Proven track record of managing a
minimum of ₹20L monthly spend
on Meta Ads. - Strong understanding of
performance marketing metrics
(ROAS, CAC, CTR, CPM, CVR, LTV). - Hands-on experience with advanced campaign setups (CBO, ABO, Dynamic Ads, Advantage+).
- Proficiency in Meta Ads Manager, Google Analytics, and attribution tools.
- Strong analytical and Excel/Google Sheets skills.
- Ability to manage multiple campaigns simultaneously with tight deadlines.
- Excellent communication skills and data-driven mindset.
Preferred Qualifications
- Experience in
D2C / E-commerce brand marketing
. - Familiarity with other paid platforms (Google Ads, TikTok, YouTube, LinkedIn) is a plus.
- Knowledge of Shopify/WordPress integrations and pixel/event setups.
- Experience in scaling performance campaigns across multiple geographies.
What We Offer
- Competitive salary and performance bonuses.
- Opportunity to work with a fast-growing
D2C health & wellness brand
. - A data-driven and performance-oriented work culture.
Exposure to high-budget campaigns and advanced marketing tools.
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