Google Ads/Meta Ads Specialist

4 days ago

Gurgaon, Haryana, India MAATRI - The Best Listing and Services Platform for Senior Doctors and Clinics Full time

Position:
 Google Ads/Meta Ads Specialist – Healthcare

Location:
 Gurugram Sec 51

Experience:
 3-4 years (Healthcare industry experience Only)

Salary: 3
0k-35k

About the Role

We are looking for a results-driven 
Performance Marketing Specialist
 with expertise in healthcare marketing to plan, execute, and optimize paid campaigns across digital platforms. The ideal candidate should understand patient acquisition funnels, healthcare compliance, and how to build trust-driven campaigns that deliver measurable ROI.

Key Responsibilities

  • Plan, manage, and optimize paid campaigns across 
    Google Ads, Facebook/Instagram Ads, LinkedIn, and healthcare-specific platforms
    .
  • Drive 
    patient leads, appointments, and brand visibility
     for healthcare services (clinics, hospitals, doctors, or telehealth).
  • Conduct 
    keyword research, audience targeting, and competitor analysis
     specific to healthcare.
  • Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare weekly/monthly reports.
  • Optimize landing pages, ad creatives, and funnels for 
    conversion rate improvement
    .
  • Work closely with content and design teams to create 
    ad copies, creatives, and video campaigns
     aligned with healthcare guidelines.
  • Ensure all campaigns comply with 
    healthcare advertising regulations
     (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).
  • Implement 
    remarketing & retargeting strategies
     to engage potential patients.
  • Manage budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).
  • Stay updated on 
    healthcare digital marketing trends, tools, and compliance policies
    .

Requirements

  • Bachelor's/Master's in Marketing, Business, or related field.
  • 2–5 years of proven experience in 
    performance marketing
    , preferably in 
    healthcare or medical services
    .
  • Strong knowledge of 
    Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools
    .
  • Experience with 
    lead generation, funnel optimization, and conversion tracking
    .
  • Understanding of 
    healthcare patient journey & compliance norms
    .
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
  • Strong communication and collaboration skills.

Preferred Skills

  • Certification in 
    Google Ads / Facebook Blueprint
    .
  • Experience with 
    healthcare CRM or patient management systems
    .
  • Knowledge of 
    marketing automation platforms
     (HubSpot, Zoho, Mailchimp).
  • Ability to handle 
    multi-location healthcare campaigns
     (clinics, hospitals, doctors).

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