Meta Ads

1 week ago

Gurgaon, Haryana, India agile-labs Full time

Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.

● Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.

● Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.

● Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.

● A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.

● Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.

● Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for:

● Experience: 1 to 4 years of experience in Meta Ads campaign management.

● Educational Background: Btech/ BCA from Tier 1 institution

● Self-driven and a strong bias for action, fitment in startup culture.

● In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns

● Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.

● Hands-on experience: in Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.

● Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.

● Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.

● Someone who can manage complexity and is good at problem solving with a first-principles approach

Job Types: Full-time, Permanent

Pay: Up to ₹937,958.99 per year

Work Location: In person

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