Google Ads Expert

2 weeks ago

Gurgaon, Haryana, India DGB Training And Consulting Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Google & Meta Ads Expert

Location Full-time job at our Gurgaon office

Key Responsibility

Running Profitable and scalable campaigns on Meta & google for our different business verticals as well as for some of our clients.

Job Description

  • Understand Business goals and target audience.
  • Develop and implement effective paid advertising strategies across Google Ads and Meta Ads platforms.
  • Decide on budget spilt between Google and Meta Platforms.
  • Scale successful campaigns without increasing CPC.
  • Create, manage, and optimize multiple ad campaigns, ad groups, and ad creatives to maximize brand awareness, lead generation, or sales (depending on campaign goals).
  • Continuously monitor campaign performance metrics (impressions, clicks, conversions, return on ad spend (ROAS) and make data-driven adjustments to optimize results.
  • Collaborate with the creative team to develop compelling ad copy, visuals, and video content that resonates with target audiences.
  • A/B test different ad variations to determine the most effective messaging, calls to action, and creative formats.
  • Generate regular reports that track campaign performance, identify areas for improvement, and demonstrate the return on investment (ROI) of paid advertising efforts.

Skills & Education Requirements

  • Minimum of 5-6 years of proven experience managing paid advertising campaigns on Google Ads and Meta Ads platforms.
  • Strong understanding of campaign optimization techniques, including keyword research, audience targeting, ad copywriting, landing page optimization, and bid strategies.
  • Proven track record of successfully driving measurable results through paid advertising campaigns (increased website traffic, leads, conversions, etc.)
  • Excellent analytical and problem-solving skills with the ability to translate data insights into actionable recommendations.
  • Strong collaboration skills to work effectively with internal teams (marketing, sales, creative)
  • Ability to manage budgets and meet ROI targets.

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