
Google Ads Specialist
6 days ago
Role Summary
We're looking for a passionate Google Ads Specialist to drive performance marketing and scale our brand visibility.
Roles & Responsibilities -
- Plan, launch, and manage high-budget paid search & shopping campaigns on Google Ads (₹50L+/month)
- Drive traffic and conversions for D2C e-commerce through Search, Shopping, and Performance Max campaigns
- Conduct keyword research and competitor analysis to maximize ROI
- Optimize campaigns, audience targeting, and continuous A/B testing
- Track, measure, and improve performance metrics like ROAS, CAC, and conversions
- Collaborate with creative, brand, and product teams to align campaigns with business goals
Must Have -
- 1–3 years of experience in SEM/Performance Marketing at an e-commerce, D2C, or agency environment
- Strong hands-on expertise in Google Ads (Search, Shopping, Performance Max), Google Analytics, and SEM tools
- Performance-driven mindset with strong analytical and problem-solving skills
- Experience in e-commerce marketing and understanding of consumer purchase behavior is a plus
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