Google Ads Specialist

4 days ago

Gurgaon, Haryana, India 2020Technologies Full time ₹ 1,20,00,000 - ₹ 12,00,00,000 per year

Salary Bracket LPA

What you will do:

  • Campaign Strategy & Management:

Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
- Optimization:

Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
- Keyword Research:

Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
- Performance Tracking:

Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
- A/B Testing:

Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
- Market Research:

Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for:

  • Experience: 1 to 3 years of experience in Google  Ads campaign management.
  • Educational Background: Btech/ BCA from Tier 1 institution (IIT, NIT, DTU or equivalent).
  • Self-driven and a strong bias for action, fitment in startup culture.
  • In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
  • Budget Management: Proven track record of running campaigns with budgets of ₹10 Lakh+ per month.
  • Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
  • Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
  • Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
  • Someone who can manage complexity and is good at problem solving with a first-principles approach

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