Senior Executive

2 weeks ago

Gurgaon, Haryana, India SPNN Business Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Position: Senior Executive - offline Marketing (Brand)

Location: Gurgaon

Role Overview:

This role will focus on ensuring consistent branding across all offline touchpoints, from bus

branding, uniform standardization to lounges, hoardings, and on-ground marketing activations. The

candidate will coordinate with vendors, manage operations alignment, and drive visibility mechanisms to

ensure the brand experience is consistently executed across locations.

What you will do:

Branding Standardization & Implementation

  • Define and maintain brand consistency across buses, lounges, uniforms, and other offline

assets.

  • Develop branding guidelines for offline touchpoints and ensure compliance across all

Zingbus assets.

  • Work closely with vendors to execute bus branding, uniforms, and other physical branding

assets while ensuring high-quality output.

  • Collaborate with the Operations team to enforce branding across buses and maintain

consistency in execution.

  • Implement visibility mechanisms to track branding effectiveness and maintain

standardization.

Vendor & Operations Coordination

  • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and

branding execution.

  • Work closely with the Operations team to ensure timely and proper implementation of

branding across locations.

  • Regularly audit and assess branding quality and maintenance in buses and physical

locations.

Offline Marketing & Activations

  • Plan and execute offline marketing initiatives including hoardings, transit branding, bus

stop branding, and agent activations.

  • Identify and execute on-ground branding opportunities to enhance Zingbus presence across

cities.

  • Work on innovative branding activations at high-footfall locations such as terminals and bus

lounges.

  • Track marketing effectiveness of offline campaigns and optimize for better engagement and

ROI.

What we are looking for:

  • 1-4 years of experience in brand activation, offline marketing, vendor management, or retail

branding.

  • Strong understanding of offline branding execution, vendor coordination, and operations

alignment.

  • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
  • Ability to manage multiple projects simultaneously and work with cross-functional teams.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.

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