Instagram Specialist

About us:

At Video Factory, we pride ourselves on being India's leading video production and animation powerhouse, having crafted over
5,000 videos
for more than 600 esteemed global brands, including stalwarts like the
Tata Group, Uber, HDFC Bank, ITC Group, and the World Health Organization
. Our mission extends beyond service delivery; we are committed to contributing to India's growth narrative. By producing compelling training and marketing videos, we aid brands in enhancing their communication both internally and externally, fostering a more empowered workforce across the nation

Our strength lies in our dynamic team of
25 creative young professionals
whose passion and talent have been instrumental for us pushing boundaries and delivering the best to our clients for
over 8 years
. Our core values encourage team members to work independently, solve problems creatively and learn continuously. As we look to the future, we are eager to expand our team, aiming to achieve more in the realm of video production.

Job Description:

We are seeking a creative and analytical Instagram Growth Specialist to manage and grow our brand's Instagram presence. The ideal candidate will be responsible for implementing strategies that increase followers, boost engagement, and drive meaningful traffic and conversions through Instagram.

Key Responsibilities:

• Create, curate, and schedule high-quality, on-brand content including Reels, Stories, Carousels, and static posts.
• Research and apply trending hashtags, audio, and content formats to maximise organic reach.
• Collaborate with the content, design, and marketing teams to align Instagram activity with overall brand strategy.
• Monitor analytics using Instagram Insights and other tools to optimise posting schedules, content types, and audience targeting.
• Engage with the community: respond to DMs and comments, and identify collaboration or influencer opportunities.
• Conduct competitor and market research to identify growth opportunities and best practices.
• Experiment with Instagram Ads and paid campaigns to supplement organic growth.
• Prepare monthly performance reports highlighting growth metrics, engagement, and actionable insights.

Minimum Experience Required - 1 or 2 years

Key Skills & Qualifications:

• Proven experience in Instagram growth, social media management, or digital marketing.
• Strong understanding of Instagram algorithms, trends, and best practices.
• Ability to create visually appealing and engaging content
• Familiarity with Instagram analytics, social media scheduling tools, and hashtag strategy.
• Creative thinking, storytelling ability, and attention to detail.
• Strong communication and community management skills.
• Basic knowledge of Instagram Ads and influencer marketing is a plus.

KPIs/Success Metrics:

• Growth in followers and engagement rate.
• Increase in reach and impressions.
• Traffic or leads generated from Instagram.
• Community engagement and brand visibility.

You should apply if:

You are the kind of person who scrolls through Instagram not just for fun but to
analyze thumbnails, hooks, and audience retention graphs
? If so — hi, we've been looking for you.

We're on the hunt for an individual who knows how to make content
pop
, grab attention in the first five seconds, and grow an audience that actually sticks around.

If you live and breathe analytics, trends, and storytelling — and you know the difference between "clickbait" and "click-worthy" — you'll fit right in.

What you'll do:

Develop content strategies that drive organic growth

Track performance metrics & optimize videos for engagement

Collaborate with our creative & marketing teams to craft smart campaigns

What we love:

• Creative brains who think in storyboards
• People who geek out over data
  and
  design
• A "let's figure this out" attitude
• If that sounds like your vibe, hit
  Apply
  . Let's build something that people actually want to watch.
• You must have a laptop.

Why You'll Love Working With Us:

Creative freedom and space to experiment.

Opportunity to grow with a fast-evolving brand.

A supportive, collaborative work culture.

OTHER DETAILS:

• Highest Qualification: Graduation
• Experience: 1-2 years
• Location: Park Steet, Kolkata