
Senior Marketing and Digital Manager
1 day ago
Job Title: Senior Digital Marketing Manager
Location: MGM Mark Whitefield , Bangalore .
Department: Marketing & Communications
Reports To: Director of Marketing / VP of Digital Strategy
Job Summary:
MGM Hotels and Resorts is seeking a strategic and results-oriented Senior Digital Marketing Manager to lead our digital initiatives across all properties. This role will drive brand visibility, customer acquisition, and revenue growth through innovative digital campaigns, data-driven insights, and cross-functional collaboration.
Key Responsibilities:
- Strategic Leadership: Develop and oversee the digital marketing strategy across web, mobile, email, social media, and paid media channels.
- Campaign Management: Lead integrated campaigns to promote hotel stays, dining, events, and experiences, ensuring alignment with brand goals.
- Performance Optimization: Monitor KPIs, analyze campaign performance, and implement improvements to maximize ROI.
- Team Collaboration: Manage and mentor a team of digital marketers, content creators, and analysts.
- Technology Integration: Work with MarTech and CRM teams to leverage automation, personalization, and customer journey mapping.
- Budget Oversight: Manage digital marketing budgets, ensuring efficient allocation and cost-effective execution.
- Stakeholder Engagement: Present strategies and performance reports to senior leadership and collaborate with property-level marketing teams.
Qualifications:
- Bachelors or Masters degree in Marketing, Business, or related field.
- 7+ years of experience in digital marketing, preferably in hospitality or luxury brands.
- Proven track record of managing large-scale digital campaigns and teams.
- Expertise in SEO, SEM, social media, email marketing, and analytics platforms.
- Strong analytical skills with proficiency in tools like Google Analytics, Tableau, or Power BI.
- Excellent leadership, communication, and project management skills.
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