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Cluster Marketing Head

2 weeks ago

Mumbai, Maharashtra, India Dr Reddys Full time ₹ 6,00,000 - ₹ 8,00,000 per year

VISION

CENTER OF MARKETING EXCELLENCE

We aspire to build

a patient focused marketing organization

which brings power of insights, digital, design, analytics and brand communication

stimulates marketing imagination

and creates Differentiated Brand experiences for Doctors, nurses, patients

in identified Healthcare spaces, because good health can't wait.

KEY CAPABILITIES

  • Brand COMMUNICATION EXCELLENCE
  • Patient and Doctor INSIGHTS - across continuum of CARE and CURE
  • DIGITAL Marketing and Ecommerce
  • DESIGN Thinking
  • Marketing MEASUREMENT and ANALYTICS

KEY OUTCOMES

  • Build and strengthen Mega Brands
  • with Differentiated Brand experiences for Doctors, nurses, patients
  • with an Innovation agenda of New product pipeline and Lifecycle management of old legacy brands/ products
  • Marketing Process excellence
  • Marketing Capability: Establish Dr Reddy's talent as best in class in marketing in a digital world within IPM, and as a benchmark across industries

Cluster Marketing Head

Are you ready to reimagine healthcare?

Dr Reddy's offers you an opportunity to shape and design marketing strategy and approach for one of their high focus healthcare space in a mobile and digital first world.

Deliverables

  • Lead marketing strategy development for the healthcare space
  • Partner with Insights team and agency partners for Insights journey for therapy areas and brands within the healthcare space
  • Develop and design processes for brand proposition development with concepts research, qualitative and quantitative validation
  • Build brand architecture for healthcare space
  • Lead Brand communication for mega brands within the healthcare space
  • Lead campaign idea development for mega brands
  • Lead multichannel marketing plan with a digital first approach
  • Establish Measurement and analytics for communication effectiveness
  • Design and partner with leading agencies for marketing mix modeling
  • Recommend lifecycle management strategy and tactics for established brands
  • Recommend New product pipeline for the healthcare space for 3- 5 years

Candidate Profile

15+ Years in Consumer-focused industries like FMCG, FMCD, Internet and Ecommerce, Pharma  with 5 years in Brand Marketing/ Innovation/ Brand activation roles

TRAITS / SKILL AREAS

Strategic thinker with strong marketing credentials

Demonstrated excellence in Digital marketing

Passion for healthcare

Challenges status quo

Qualification

Additional Information

About the Department

Global Generics India

Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered

At Dr. Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy's are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddy's why they come to work every day and they'll say, because Good Health Can't Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we're always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website