AM - B2B Marketing

Job Title

B2B marketing specialist

Designation

Assistant Manager

Job Type

Full - Time

Department

Branding

Location

Gurugram

Domain

Marketing

About the organization: 

With over 20 years of experience, Silverskills & its associate companies have been instrumental in transforming the processes of its clients, including Fortune 100 companies, based in the UK, EMEA, APAC, US, and Canada.

We are the preferred digital transformation and business process transformation partner for our clients across multiple industries. We design and curate cutting-edge, scalable, and intelligent processes that transform business practices and supercharge performance.

Our strength is being able to manage complex, high-end, technology-driven processes. We have successfully migrated many 'never-done-before' complex processes to India and given our clients the edge in terms of cost, quality, and turn-around time.

About and purpose of the role: 

• The person in this role will work at a group level i.e., on projects related to Silverskills and all 3 of our sister concerns: Silverse - a boutique cybersecurity firm, Arcis - a leading BPM company in India, and KS Arcis - a joint venture between Arcis and MKS (a top 10 accounting firm in the UK).
• We are looking for an ambitious B2B marketing specialist in Gurugram, responsible for developing and managing all aspects of our marketing strategy. As a B2B marketing specialist, you will help us to develop and manage B2B marketing programs, strategies, execution, and results. 
• You will be a key member of the Branding and Marketing department and work towards content creation, brand building, executing the company's B2B marketing strategy and programs, internal/external branding, lead generation, advertising/sponsorships, events such as webinars, podcasts, trade events etc. to help the company in meeting its growth and brand objectives.

Roles and Responsibilities:

• Focus on brand awareness, positioning, and lead generation. 
• Create and define, measurable and actionable strategies for each of the objectives mentioned above.
• Leverage digital and physical channels, mediums and tactics like email campaigns, social media, event marketing, PPC, SEO, app marketing, etc. to achieve objectives mentioned above.
• Content creation and marketing – lead cross team collaboration to ensure content creation, publishing, and promotion.
• Create and own the content publishing calendar or the organization.
• Build strategies for targeting specific markets and consumer demographics.
• Contribute towards the development of a sustainable lead generation system.
• Take charge of maintenance and updates on owned platforms like websites, blogs, knowledge sharing platform, etc. 
• Identify and target relevant businesses to drive B2B sales and partnerships.
• Perform industry and competitive analysis to inform the sales process and help in positioning.
• Lead and ensure the delivery and consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales, and the broader organization.
• Perform ongoing tracking, reporting and optimization on B2B marketing initiatives.

The skills and characteristics we are looking for are:

• B2B marketing
• Content creation and marketing
• Working knowledge of CRM, CMS, and marketing platforms and tools like Zoho, WordPress, Google analytics, SEMRush, Dripify, etc.
• Knowledge of app related tools like Appsflyer, MoEngage, Firebase, etc. would be an added advantage.
• Hands-on experience with PPC and paid campaign.
• Working knowledge of SEO and content marketing.
• Engage in open and collaborative communication with our Sales and specialist teams.
• Build a thorough understanding of our services and products and how they can solve the unique problems of each lead.
• Excellent verbal and written communication
• Strong internal stakeholder management skills
• Ability to cope with competing demands from internal departments.

Educational Qualifications:

• PGDM/MBA in marketing from tier2 institute with 2 years of experience in a B2B role.

Benefits of the role:

• This is a hybrid role (WFH and WFO) with a requirement of visiting office as per the need of the team.
• You will learn about and gain exposure to multiple industries as a virtue of working for a diverse group - Digital transformation/IT, Cybersecurity, BPM, and Real Estate.
• As a key member of the team, you will get freedom to ideate and table innovative ideas within budgetary constraints and lead them to execution.
• You will be a part of an organization that values ongoing learning and skill enhancement of its employees and hence will get many opportunities to skill, upskill and reskill yourself.

Interfaces:

• Reports to the Senior Manager (Marketing Functional Head)
• Direct Reports: None (Individual Contributor)
• Internal Stakeholders: All BU Heads and the Leadership team
• Interface: Marketing teams (Creative, content), BU SMEs, Sales, Finance and legal.