Performance Marketing Head Q-Commerce

2 weeks ago

Noida, Uttar Pradesh, India Headspace Hr Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Key Responsibilities

  • Campaign Strategy & Execution

  • Plan and execute performance marketing campaigns across Q-Commerce platforms (BlinkIT, Zepto, Swiggy Instamart).

  • Manage advertising campaigns on Amazon Ads, Flipkart Ads, and other relevant e-commerce platforms.

  • Optimize campaigns for ACoS, ROAS, CTR, conversion rate, and cost efficiency.

  • Performance Analytics & Reporting

  • Track, measure, and report campaign performance using platform dashboards and analytics tools.

  • Analyze customer acquisition cost (CAC), lifetime value (LTV), and ROI across channels.

  • Prepare weekly/monthly performance reports with insights and action plans.

  • Collaboration & Stakeholder Management

  • Work closely with category managers, sales, and creative teams to align marketing activities with business goals.

  • Coordinate with agencies and platform partners to explore beta features and new ad formats.

  • Optimization & Growth

  • Continuously A/B test creatives, ad copies, and targeting strategies to improve performance.

  • Stay updated on platform algorithm changes, new ad products, and marketplace trends.
  • Explore opportunities to scale budgets effectively across Q-Commerce and E-Commerce platforms.

Required Skills & Qualifications

  • Experience: years in performance marketing with focus on Q-Commerce and E-Commerce platforms.

  • Platforms Expertise:

  • Q-Commerce Ads: BlinkIT Ads, Zepto Ads, Swiggy Instamart Ads (must-have).

  • E-Commerce Ads: Amazon Ads (Sponsored Products, Brands, Display, DSP), Flipkart Ads, Myntra Ads (preferred).

  • Strong understanding of conversion funnels, attribution models, bidding strategies, and marketplace dynamics.

  • Proficiency in using analytics tools like Excel, Google Analytics, or marketplace dashboards.
  • Data-driven mindset with ability to extract insights and translate into actionable strategies.
  • Strong communication and stakeholder management skills.

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